Carina Evans

Activist
DISC Type : Cd

Co-Founder + Director of Commerce at Podium Pet Products Ltd

United Kingdom

Overview

Carina Evans is the growth-focused Co-Founder and CEO of Podium Pet Products, an award-winning global company specializing in natural pet products. An alumnus of the Goldman Sachs 10k Small Businesses programme, she has led her company to win both a Queens and a Kings Award for International Trade. People who have worked with her often describe her as focused, capable, and talented.

Outside of her business, Carina is a decorated athlete, military officer, and historian. She is a two-time winner of the Ladies Grand National on the Cresta Run and has a deep passion for equestrian sports, history (specializing in WWII SOE), and literature. Her interest in military history is inspired by her familys legacy, including her grandfathers service in the SOE.

Interesting fact: She serves as a Liaison Officer for the Secret WW2 Learning Network, safeguarding the legacy of those who operated behind enemy lines.

Personality Overview

Value Conscious

Meticulous

Logical And Quick

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Global Exports
Her company has won King's and Queen's Awards for International Trade, and she serves as a Department for Business and Trade Export Champion.
Natural Pet Wellness
As CEO of Podium Pet Products, she is passionate about creating ethically sourced, natural wellness and lifestyle products for pets, inspired by traditional animal husbandry.
Female Entrepreneurship
Identifies as a "growth focused, female founder" and holds a "Buy Women Built" certification, actively participating in programs like Goldman Sachs 10k Small Businesses.

Media Appearances

Carina has no verified media appearances

Work History

11-2023
Co-Founder + Director of Commerce at Podium Pet Products Ltd
1-2006 - 11-2023
Co-Founder + CEO at Podium Pet Products Ltd
3-2023
Founder at Stockbridge Ltd
3-2024 - 3-2025
Export Champion for Southern England at Department for Business and Trade
1-2004 - 10-2009
Operations at Arena Leisure Plc

Education

Education details unavailable from Goldman Sachs 10,000 Small Businesses
2-2025 - 6-2025
Goldman Sachs 10K Small Business Programme from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Leadership Designation : Co-Founder + Director of Commerce at Podium Pet Products Ltd
URL has been copied!

Insights For Selling To Carina

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Carina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carina move?

  • Their decision making speed is somewhere in the middle.
  • Can Carina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Carina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.