Rhian Caffull

Enigma
DISC Type : icd

Founder/Chief Eggxecutive Officer at Veg Life

United Kingdom

Overview

Rhian Caffull is the Founder and "Chief Eggxecutive Officer" of Veg Life, a plant-based food company. A University of Worcester graduate in Physical Education & Dance, she transitioned from a teaching career into food entrepreneurship after spotting a market gap for a vegan egg alternative, despite being a novice in the industry.

Her entrepreneurial drive stemmed from a personal need for a plant-based egg substitute for her own baking. Rhian previously worked as an expedition leader and lived abroad in the UAE, showcasing a passion for travel and leadership. Her background also includes mentoring disadvantaged students, reflecting a commitment to pastoral support.

Her companys innovative plant-based egg alternative is made from aquafaba, the water from cooked chickpeas.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Plant-based Food
Founded her company, Veg Life, to fill a gap in the market for a versatile, liquid plant-based egg alternative suitable for cooking and baking.
Entrepreneurial Journey
Pivoted from a career in teaching and international expedition leadership to founding a food manufacturing business with no prior industry experience.
Scaling a Business
Has recently been featured on podcasts discussing the challenges and key values associated with the scale-up journey of her food startup.

Media Appearances

Rhian has no verified media appearances

Work History

7-2021
Founder/Chief Eggxecutive Officer at Veg Life
9-2017 - 11-2020
Operations Coordinator/ Expedition Leader at Camps International
9-2012 - 7-2017
Pupil Premium Tutor at Dyson Perrins Sports Academy

Education

Rhian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : N/A Designation : Founder/Chief Eggxecutive Officer at Veg Life
URL has been copied!

Insights For Selling To Rhian

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhian is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rhian

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rhian move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rhian take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rhian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.