Paola Nyderek is the founder of Apple & Pink, a luxury baby boutique specializing in curated gift boxes. Leveraging her extensive experience as an Executive Assistant at The Premier League and Senior PA at British Sky Broadcasting, she launched her e-commerce brand in 2024 to create meaningful gifting experiences for new parents.
Passionate about supporting female entrepreneurs, Paola is a member of the #BuyWomenBuilt community. Her recent social media posts reflect on the challenges and rewards of balancing major life events, such as moving house and juggling childcare, with the demands of running a new business.
Her boutique, Apple & Pink, was recently awarded "Best Emerging High-End Boutique 2025 – London" by LUXlife Magazine.
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