Paola Nyderek

Collaborator
DISC Type : is

Founder & Company Owner at Apple & Pink

London Area, United Kingdom

Overview

Paola Nyderek is the founder of Apple & Pink, a luxury baby boutique specializing in curated gift boxes. Leveraging her extensive experience as an Executive Assistant at The Premier League and Senior PA at British Sky Broadcasting, she launched her e-commerce brand in 2024 to create meaningful gifting experiences for new parents.

Passionate about supporting female entrepreneurs, Paola is a member of the #BuyWomenBuilt community. Her recent social media posts reflect on the challenges and rewards of balancing major life events, such as moving house and juggling childcare, with the demands of running a new business.

Her boutique, Apple & Pink, was recently awarded "Best Emerging High-End Boutique 2025 – London" by LUXlife Magazine.

Personality Overview

Appreciative

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Female Entrepreneurship
A proud member of the #BuyWomenBuilt community, which is a movement dedicated to supporting and promoting women entrepreneurs in Britain.
Luxury E-commerce
Founded and manages Apple & Pink, an online boutique focused on heirloom-quality baby items, premium materials, and high-end customer service.
Work-Life Integration
Candidly shares her experiences of managing the demands of entrepreneurship while navigating significant personal events like moving house and juggling childcare.

Media Appearances

Paola has no verified media appearances

Work History

6-2024
Founder & Company Owner at Apple & Pink
8-2013 - 9-2013
Executive Assistant to CEO at The Premier League
8-2003 - 7-2013
Senior PA at British Sky Broadcasting
6-2001 - 8-2003
PA at British Sky Broadcasting
9-2000 - 6-2001
PA &Team Co-ordinator at Guy Dittrich

Education

Education details unavailable from Sacred Heart High School
- Diploma from Hammersmith & West Thames College

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder & Company Owner at Apple & Pink
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Insights For Selling To Paola

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paola is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Paola

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Paola move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Paola take some risk or not?

  • They probably won’t put a lot at risk.

You And Paola

Personality Compatibility


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