Carina Santini Adam

Energizer
DISC Type : I

CFO - Latin America at Clorox Company

Miami, Florida, United States

Overview

As the LATAM Chief Financial Officer for Clorox, Carina Santini Adam leverages over 20 years of leadership in the CPG industry. Her expertise spans financial planning, cost accounting, and business strategy across Latin American and global markets. She holds a CPA from the University of Buenos Aires.

Carina has a deep understanding of the business and cultural dynamics between Latin America and the United States, a key asset in her international roles.

She has a proven capability for leading and encouraging teams to maximize results and drive performance improvement.

Personality Overview

Imaginative

Believer

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

LATAM Financial Leadership
Serves as the LATAM CFO for Clorox, with over two decades of financial leadership experience across Latin American markets in the Consumer Packaged Goods industry.
Cross-Cultural Business
Possesses a thorough understanding of the business culture interrelationships between Latin America and the United States, crucial for her global roles.
Strategic Financial Planning
Holds expert qualifications in Financial Planning and Analysis, Budgeting, and Business Strategy, central to her leadership roles at Clorox.

Media Appearances

Stories from our people: Carina Santini in Finance. Featured in The Clorox Company Blog

See Now

Work History

6-2022
CFO - Latin America at Clorox Company
2017 - 6-2022
Finance Director - International Division at Clorox Company
2010 - 2017
Associate Finance Director - International Division at Clorox Company
2008 - 2010
Finance Sr. Manager - Latin America at Clorox Company
2007 - 2008
Forecast Manager – International Division at Clorox Company

Education

CPA from University of Buenos Aires
Master Executive in Business Planning & Analysis from Universidad de 'San Andrés'​

More Information

Social Presence :

Prographics :

Exp : 33 Location : Miami, Florida, United States Job Level : Leadership Designation : CFO - Latin America at Clorox Company
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Insights For Selling To Carina

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carina is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Carina

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carina move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Carina take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Carina

Personality Compatibility


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