Carl Garnett

Enthusiast
DISC Type : i

Group CEO at Clearsilver Brand Marketing Ltd.

Leeds, England, United Kingdom

Overview

Carl Garnett is the Group CEO of Telescope and Clearsilver Brand Marketing, leveraging extensive experience in print, data, and direct marketing. A graduate of the University of Leeds with an MBA, he is skilled in business finance, customer acquisition, and management. People often describe him as highly motivated, dedicated, enthusiastic, and intelligent.

Outside of his corporate leadership roles, Carl is a competitive race car driver and the director of Telescope Motorsport. He actively competes in the Protyre Ginetta GT Championship, using his passion for motorsport to create unique client and staff experiences, such as track days at Silverstone.

Uniquely, Carl combines his role as a Group CEO with the high-stakes, competitive world of professional motorsport as a race driver for his own team.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Direct Marketing
Has a demonstrated history in the direct marketing industry and serves as a Council Member for DMA UK, focusing on the needs of mailing houses.
Motorsport Racing
He is a competitive race driver for his team, Telescope Motorsport, and actively participates in the Ginetta GT Championship, returning to the grid in 2023 and 2025.
Brand Marketing
As Group CEO of Clearsilver Brand Marketing, he led the acquisition of the agency in 2023 to enhance his group's full-service marketing offerings.

Media Appearances

Carl has no verified media appearances

Work History

6-2023
Group CEO at Clearsilver Brand Marketing Ltd.
11-2013
Group CEO at Telescope
12-2014
Director & Race Driver at Telescope Motorsport
2-2013 - 10-2018
Council Member at DMA UK
3-2012 - 10-2017
Council Member at DMA UK

Education

2001 - 2005
MBA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 13 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Group CEO at Clearsilver Brand Marketing Ltd.
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Carl

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Carl take some risk or not?

  • They can take some low-probability risks if needed.

You And Carl

Personality Compatibility


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