Carl Hallerström

Inquirer
DISC Type : cd

Europe Central BMC Consumer & Health Leader at EY

Greater Stockholm Metropolitan Area, Sweden

Overview

Carl Hallerström leads Consumer & Health marketing and communications for EY across 33 countries in the Nordics and Central Europe. With experience in FMCG, finance, and tech, he focuses on B2B account-based marketing. Described as structured and well-planned, he holds a 2024 certification in AI Engineering and a Masters from Berghs School of Communication.

Based in Stockholm, Carl is an avid skier and wakeboarder, taking to the slopes and water whenever he gets the chance. He actively follows the technological transformation happening in the market, blending his professional interests with his personal curiosity.

Unique fact: He has authored a publication on communication strategy titled "Paulúns – att kommunicera ut ett budskap".

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Consumer & Health
Leads the Consumer & Health industry marketing for EY across a super-region, focusing on consumer products, retail, health, and life sciences.
Future of AI
Earned an AI Engineering certification in 2024 and shares thought leadership on the future applications of artificial intelligence.
B2B Marketing
His career has a clear B2B focus, driving account-based marketing (ABM) programs and strategic pursuits for some of the largest companies.

Media Appearances

Carl has no verified media appearances

Work History

7-2025
Europe Central BMC Consumer & Health Leader at EY
7-2024 - 6-2025
Nordic Industry Marketing Manager | Consumer & Health at EY
7-2024 - 12-2024
Country Team leader BMC Sweden | Nordic Industry Marketing Manager at EY
1-2021 - 6-2024
Nordic Marketing Manager | Government & Infrastructure / Health, Science & Wellness at EY
8-2019 - 12-2020
Nordic Marketing Manager | EMEIA Financial Services / Private Equity at EY

Education

2008 - 2013
Bachelor's degree from Lund University
2013 - 2014
Master's degree from Berghs School of Communication

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Europe Central BMC Consumer & Health Leader at EY
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Carl

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Carl take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Carl

Personality Compatibility


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