Carl Hallerström in

Carl Hallerström

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Europe Central BMC Consumer & Health Leader at EY
📍 Greater Stockholm Metropolitan Area, Sweden

Carl Hallerström leads Consumer & Health marketing and communications for EY across 33 countries in the Nordics and Central Europe. With experience in FMCG, finance, and tech, he focuses on B2B account-based marketing. Described as structured and well-planned, he holds a 2024 certification in AI Engineering and a Masters from Berghs School of Communication.

Based in Stockholm, Carl is an avid skier and wakeboarder, taking to the slopes and water whenever he gets the chance. He actively follows the technological transformation happening in the market, blending his professional interests with his personal curiosity.

Unique fact: He has authored a publication on communication strategy titled "Paulúns – att kommunicera ut ett budskap".

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Experience
18 Years
Current Role
Europe Central BMC Consumer & Health Leader
Job Level
Mid-senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

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Communication Style
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Priorities

Topics Carl cares about

Consumer & Health
Leads the Consumer & Health industry marketing for EY across a super-region, focusing on consumer products, retail, health, and life sciences.
Future of AI
Earned an AI Engineering certification in 2024 and shares thought leadership on the future applications of artificial intelligence.
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Career

Work history

7-2025
Europe Central BMC Consumer & Health Leader
EY
7-2024 - 6-2025
Nordic Industry Marketing Manager | Consumer & Health
EY
7-2024 - 12-2024
Country Team leader BMC Sweden | Nordic Industry Marketing Manager
EY
1-2021 - 6-2024
Nordic Marketing Manager | Government & Infrastructure / Health, Science & Wellness
EY
8-2019 - 12-2020
Nordic Marketing Manager | EMEIA Financial Services / Private Equity
EY
In the press

Media appearances

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Education
2008 - 2013
Bachelor's degree
Lund University
2013 - 2014
Master's degree
Berghs School of Communication
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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