Carl Heinrichs

Examiner
DISC Type : cs

Owner at Quagga Designs

St Catharines, Ontario, Canada

Overview

Carl Heinrichs is the founder and a self-taught furniture designer at Quagga Designs, a Canadian company he established in 2003. He focuses on creating innovative, easy-to-assemble, and sustainable bed frames made from locally sourced wood. Carl holds a Bachelor of Arts degree from Brock University.

Originally from Germany, Carl immigrated to Canada in 1993, bringing with him a background in custom furniture making. He is passionate about environmental consciousness, which is a core tenet of his business. He also has interests in government and defense, following organizations like the U. S. Naval War College.

His companys bed frames are uniquely designed to be expandable, allowing a single frame to fit multiple mattress sizes.

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Sustainable Design
He founded his company on the principle of sustainability, using FSC-certified wood, soy-based adhesives, and designing products that reduce landfill waste.
Innovative Assembly
A core focus of his work is creating furniture that is fun, fast, and easy to assemble, often completely eliminating the need for hardware and tools.
Canadian Manufacturing
He is a vocal advocate for local manufacturing to strengthen the Canadian economy, create jobs, and avoid international supply chain issues.

Media Appearances

How Quagga Designs is disrupting the platform bed industry one bed at a time. Featured in Canadian SME

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Quagga Designs Success Story. Featured in Foxy.io

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Work History

1999
Owner at Quagga Designs

Education

1985 - 1988
BA from Brock University
1983 - 1984
Education details unavailable from Eden high school

More Information

Social Presence :

Prographics :

Exp : 27 Location : St Catharines, Ontario, Canada Job Level : N/A Designation : Owner at Quagga Designs
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Carl

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Carl take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Carl

Personality Compatibility


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