Carl Lindemann

Critic
DISC Type : C

Director at Pipeline On Demand

Sydney, New South Wales, Australia

Overview

Carl is a founder and business development leader specializing in building sales pipelines for B2B tech and biotech companies. A serial entrepreneur, he previously founded Knowledge Partners, which was successfully acquired by Konica Minolta. Colleagues describe him as highly skilled, effective, and a personable straight shooter. He holds a Bachelor of Arts from UNSW.

Beyond his entrepreneurial ventures in technology, Carl has shown an interest in foreign languages, having pursued and received multiple certifications in German.

Unique fact: He founded his first information management company back in 2001 and led it to a successful acquisition.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

B2B Pipeline Generation
His current company, Pipeline On Demand, provides fractional SDR services to B2B tech and biotech companies on a "no meeting, no fee" basis.
Data Management
His experience at Alation and Denodo, coupled with his recent social media shares about data integration and intelligence, highlight his expertise in this area.
Tech Entrepreneurship
He has founded multiple companies, including Knowledge Partners, an enterprise content management firm that was successfully acquired by Konica Minolta.

Media Appearances

Carl has no verified media appearances

Work History

10-2025
Director at Pipeline On Demand
5-2025 - 9-2025
Business Development at Alation
9-2019 - 4-2025
Business Development at Denodo
12-2016 - 10-2019
Director / Owner at Apptraction
6-2001 - 10-2016
Director / Owner at Knowledge Partners (now part of Konica Minolta)

Education

1990 - 1993
Bachelor of Arts - BA from UNSW

More Information

Social Presence :

Prographics :

Exp : 24 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Director at Pipeline On Demand
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Carl

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carl take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carl

Personality Compatibility


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