Carl Messenger-Lehmann 🇨🇦

Commander
DISC Type : D

Owner at Hyperweb Communications Inc.

Oakville, Ontario, Canada

Overview

Carl is the Owner of Hyperweb Communications Inc. with over 30 years of experience in digital marketing and strategic direction. He holds a diploma from Sheridan College and is an active thought leader, writing about SEO, AI, and web strategy. Colleagues describe him as humorous, considerate, and committed to delivering results.

Based in Oakville, Carl is a former Ironman competitor, reflecting a high level of personal discipline and determination. He has a well-regarded sense of humor and an interest in business networking, demonstrated through his long-term leadership roles in professional organizations.

Unique fact: Carl has competed in Ironman races, one of the most challenging single-day endurance events in the world.

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

AI in Marketing
He writes about the impact of conversational AI and generative AI on marketing, search, and creative rights, showing a focus on future trends.
Answer Engine Optimization
Actively discusses and writes about the shift from traditional SEO to AEO, positioning himself as a forward-thinker in the evolution of search.
Strategic Networking
His deep and long-term involvement in BNI, including leadership roles, highlights his belief in growing business through structured referrals and relationship-building.

Media Appearances

Carl has no verified media appearances

Work History

Owner at Hyperweb Communications Inc.
4-2014
Founding partner at Gecko Marketing
4-1997
President at Hyperweb.ca
4-2012 - 4-2013
President - BNI Referral Professionals at BNI
4-2011 - 3-2012
Vice President at Vice President - BNI Referral Professionals

Education

1996 - 1996
Diploma from Sheridan College
1992 - 1996
Diploma from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Oakville, Ontario, Canada Job Level : N/A Designation : Owner at Hyperweb Communications Inc.
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carl

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They can take decisions very fast if you manage to convince them.
  • Can Carl take some risk or not?

  • The risks don’t matter much to them.

You And Carl

Personality Compatibility


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