Carla Cerqueira, MS, MBA

Examiner
DISC Type : cs

Vice President, Upstream Marketing & Professional Education at Edwards Lifesciences

New York City Metropolitan Area, United States

Overview

Carla has no verified overview

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Carla has no verified topics they care about

Media Appearances

Carla has no verified media appearances

Work History

9-2024
Vice President, Upstream Marketing & Professional Education at Edwards Lifesciences
4-2022 - 9-2024
Sr. Director, Clinical Development at Edwards Lifesciences
9-2020 - 9-2024
Director THV Clinical Development at Edwards Lifesciences
9-2019 - 9-2020
Senior Manager, Clinical Development at Edwards Lifesciences
5-2018
Biomedical Engineering Industry Advisory Board Member at New Jersey Institute of Technology

Education

2016 - 2018
Executive Master of Business Administration (M.B.A.) from Rutgers Business School
2006 - 2008
M.S. from New Jersey Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Upstream Marketing & Professional Education at Edwards Lifesciences
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Carla

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Carla take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Carla

Personality Compatibility


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