Carla Costa

Enthusiast
DISC Type : i

Marketing Director at Wolseley Canada Inc.

Canada

Overview

Carla is a performance-driven Marketing Director with over 15 years of experience leading national programs in retail, lifestyle, and B2B sectors. An alumna of Sheridan College, she specializes in high-impact omni-channel strategies, CRM, and loyalty programs that fuel growth and elevate brand equity.

Her expertise includes planning and executing large-scale corporate events, from expos and conferences to brand activations and sponsorship-driven community programs.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Omni-Channel Strategy
Develops and executes integrated strategies across B2B and B2C segments to fuel growth, increase customer engagement, and elevate brand equity.
Customer Loyalty & CRM
Her expertise spans CRM and creating loyalty programs. At Wolseley, she leads initiatives like trade shows and events to reinforce customer loyalty.
B2B & Retail Marketing
Her career includes leadership roles at major retail brands like Metro and Hudson's Bay Company, as well as her current B2B focus at Wolseley Canada.

Media Appearances

Carla has no verified media appearances

Work History

2-2023
Marketing Director at Wolseley Canada Inc.
2-2020 - 2-2023
Marketing Director at Metro Inc.
8-2013 - 1-2020
Marketing Manager at Metro Inc.
Marketing Manager at goeasy Ltd.
Senior Marketing Manager at Hudson's Bay Company

Education

Carla has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Canada Job Level : Mid-senior Designation : Marketing Director at Wolseley Canada Inc.
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Carla

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Carla take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Carla

Personality Compatibility


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