Carla Costa in

Carla Costa

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Marketing Director at Wolseley Canada Inc.
📍 Canada

Carla is a performance-driven Marketing Director with over 15 years of experience leading national programs in retail, lifestyle, and B2B sectors. An alumna of Sheridan College, she specializes in high-impact omni-channel strategies, CRM, and loyalty programs that fuel growth and elevate brand equity.

Her expertise includes planning and executing large-scale corporate events, from expos and conferences to brand activations and sponsorship-driven community programs.

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Experience
12 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Canada
Personality Overview

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Priorities

Topics Carla cares about

Omni-Channel Strategy
Develops and executes integrated strategies across B2B and B2C segments to fuel growth, increase customer engagement, and elevate brand equity.
Customer Loyalty & CRM
Her expertise spans CRM and creating loyalty programs. At Wolseley, she leads initiatives like trade shows and events to reinforce customer loyalty.
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Career

Work history

2-2023
Marketing Director
Wolseley Canada Inc.
2-2020 - 2-2023
Marketing Director
Metro Inc.
8-2013 - 1-2020
Marketing Manager
Metro Inc.
Marketing Manager
goeasy Ltd.
Senior Marketing Manager
Hudson's Bay Company
In the press

Media appearances

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Education

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Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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