Samantha Dawkins

Researcher
DISC Type : Cs

Vice President, Account Director at Digitas Health

New York, New York, United States

Overview

Samantha is the Vice President and Account Director at Digitas Health, bringing extensive experience from her previous roles in healthcare marketing at Biolumin and Sylvester Comprehensive Cancer Center. An alumna of the University of Florida, she is certified in Hubspot Inbound Marketing and has been described by colleagues as an "exceptional talent".

Based on her shared content, Samantha is interested in the intersection of technology, data, and advertising. She follows trends related to big datas influence on the ad world, generational marketing shifts with Gen Z, and how major brands like Southwest Airlines manage their public response and reputation.

She believes that while automation is powerful in advertising, its ultimately "world-class creative intuition" that drives success.

Personality Overview

Cost Conscious

ROI Seeker

Process Focused

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Healthcare Marketing
Her career is centered around healthcare, with senior roles at Digitas Health, Biolumin, and the Sylvester Comprehensive Cancer Center.
Data-Driven Advertising
Shared an article and perspective on how big data and automation are influencing the advertising world, emphasizing the need for creativity.
Generational Marketing
Commented on Gen Z's impact on advertising platforms like YouTube, indicating an interest in how different demographics consume media.

Media Appearances

Samantha has no verified media appearances

Work History

10-2024
Vice President, Account Director at Digitas Health
6-2021 - 10-2024
Group Account Supervisor at Biolumina
11-2020 - 6-2021
Director, Marketing at Sylvester Comprehensive Cancer Center
1-2019 - 11-2020
Manager, Marketing at Sylvester Comprehensive Cancer Center
8-2016 - 1-2019
Account Executive at Ronin Advertising Group

Education

2020 - 2021
Master of Arts from University of Florida
Bachelor of Science from University of Florida

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Account Director at Digitas Health
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Samantha

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Samantha take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Samantha

Personality Compatibility


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