Samantha Dawkins
Login to view DISC.Samantha is the Vice President and Account Director at Digitas Health, bringing extensive experience from her previous roles in healthcare marketing at Biolumin and Sylvester Comprehensive Cancer Center. An alumna of the University of Florida, she is certified in Hubspot Inbound Marketing and has been described by colleagues as an "exceptional talent".
Based on her shared content, Samantha is interested in the intersection of technology, data, and advertising. She follows trends related to big datas influence on the ad world, generational marketing shifts with Gen Z, and how major brands like Southwest Airlines manage their public response and reputation.
She believes that while automation is powerful in advertising, its ultimately "world-class creative intuition" that drives success.
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