Carla Keller

Supporter
DISC Type : s

Director, National Events and League Programs at Canadian Hockey League

Canada

Overview

Carla Keller is the Director of National Events and League Programs at the Canadian Hockey League, where she has worked for nearly a decade. With a degree in Sport Management from Brock University, she specializes in the operations and logistics for all CHL national events, including executing nine Memorial Cup tournaments.

Originally from Strathroy, Ontario, Carla is a passionate advocate for creating a positive and inclusive environment in hockey. She champions the role of women in the sport and is responsible for league programs focused on respect, diversity, and inclusion. She also has a background in French Studies from Seneca Polytechnic.

Carla is quoted as saying, "We all need to continue to create a positive and accepting environment to show the next generation that hockey is a place for everyone. "

Personality Overview

Social Proof Driven

Thoughtful In Approach

Risk-averse

They prefer to follow rules and procedures.  They are unlikely to become strong champions as they don't prefer pushing other people. They are good and approachable with everyone, internally and externally.

Topics They Care About

National Hockey Events
She has overseen the execution of nearly a decade's worth of Memorial Cup tournaments, one of the most prestigious events in junior hockey.
Women in Hockey
Publicly advocates for creating a positive and accepting environment for women to speak up and make a difference in the hockey world.
League Program Management
Manages crucial CHL programs including Respect in Sport, Anti-Doping, and Diversity, Equity and Inclusion initiatives for players.

Media Appearances

Carla has no verified media appearances

Work History

9-2021
Director, National Events and League Programs at Canadian Hockey League
7-2014 - 8-2021
Manager, National Events at Canadian Hockey League
9-2013 - 7-2014
Marketing and Event Manager at CSTT Sports Management Int'l
9-2012 - 4-2013
Marketing Specialist at FirstOntario Credit Union
12-2010 - 10-2012
Marketing Coordinator at ergoCentrinc Seating Systems

Education

2006 - 2010
Bachelor's of Sport Management from Brock University
French Studies from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 14 Location : Canada Job Level : Mid-senior Designation : Director, National Events and League Programs at Canadian Hockey League
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Focus your pitch on the impact that you could help them have on their organization
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Carla

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Carla take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Carla

Personality Compatibility


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