Jessica Mahaffey

Initiator
DISC Type : Di

Senior Vice President, Marketing and Communications, and Chief Marketing Officer at American Bureau of Shipping (ABS)

Houston, Texas, United States

Overview

Jessica has no verified overview

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Jessica has no verified topics they care about

Media Appearances

Jessica has no verified media appearances

Work History

4-2023
Senior Vice President, Marketing and Communications, and Chief Marketing Officer at American Bureau of Shipping (ABS)
9-2021 - 4-2023
Vice President, Marketing and Communications, and Chief Marketing Officer at American Bureau of Shipping (ABS)
9-2019 - 9-2021
Senior Director, Corporate Affairs at American Bureau of Shipping (ABS)
12-2015 - 9-2019
Vice President, External Affairs at Direct Energy
3-2012 - 12-2015
Head of Government & Regulatory Affairs, Corporate Communications & Corporate Responsibility at Direct Energy

Education

Bachelor of Arts - BA from Baylor University
Second Concentration: Marketing & Management from Baylor University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Houston, Texas, United States Job Level : Leadership Designation : Senior Vice President, Marketing and Communications, and Chief Marketing Officer at American Bureau of Shipping (ABS)
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jessica

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jessica take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jessica

Personality Compatibility


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