Carla Mayumi Albertuni in

Carla Mayumi Albertuni

Inquirer · DISC type cd
Co-autora Decode China at DECODE CHINA
📍 São Paulo, São Paulo, Brazil

Carla Mayumi Albertuni is a market researcher and content curator with over 15 years of experience at the intersection of social science and technology. She is a Business Partner at Talk Inc. Research and co-author of Decode China. Colleagues describe her as intelligent, inspiring, and a visionary leader.

An avid traveler, Carla has spent the last five years exploring global innovation hubs. She is also a passionate activist, involved in projects like "Vote Nelas" and "Tricotarde, " and is dedicated to understanding the zeitgeist and future trends through a cultural lens.

Her fascination with China evolved from an initial dislike to a deep passion, leading her to co-author the "Decode China" newsletter.

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Experience
29 Years
Current Role
Co-autora Decode China
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Carla shows up

Upfront
Demanding
Hard To Convince

They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Carla cares about

China Innovation
Co-authors the "Decode China" newsletter and frequently speaks about Chinese culture, consumer behavior, and emerging technology trends from the region.
AI & Society
Researches and discusses how artificial intelligence is perceived and adopted by everyday people and the resulting impact on their lives and society.
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Career

Work history

1-2025
Co-autora Decode China
DECODE CHINA
2009
Business Partner
Talk Inc. Research
3-2018
Vote Nelas
Freelance
2016 - 11-2023
Content Curator
KES.do
6-2007 - 3-2018
DIY Activist
Tricotarde
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1987 - 1991
Education details unavailable
Unisinos
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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