Carla Mayumi Albertuni

Inquirer
DISC Type : cd

Co-autora Decode China at DECODE CHINA

São Paulo, São Paulo, Brazil

Overview

Carla Mayumi Albertuni is a market researcher and content curator with over 15 years of experience at the intersection of social science and technology. She is a Business Partner at Talk Inc. Research and co-author of Decode China. Colleagues describe her as intelligent, inspiring, and a visionary leader.

An avid traveler, Carla has spent the last five years exploring global innovation hubs. She is also a passionate activist, involved in projects like "Vote Nelas" and "Tricotarde, " and is dedicated to understanding the zeitgeist and future trends through a cultural lens.

Her fascination with China evolved from an initial dislike to a deep passion, leading her to co-author the "Decode China" newsletter.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

China Innovation
Co-authors the "Decode China" newsletter and frequently speaks about Chinese culture, consumer behavior, and emerging technology trends from the region.
AI & Society
Researches and discusses how artificial intelligence is perceived and adopted by everyday people and the resulting impact on their lives and society.
Behavior Research
Her core expertise involves market and social research, exploring modern concepts like "synthetic personas" to understand human behavior.

Media Appearances

Carla has no verified media appearances

Work History

1-2025
Co-autora Decode China at DECODE CHINA
2009
Business Partner at Talk Inc. Research
3-2018
Vote Nelas at Freelance
2016 - 11-2023
Content Curator at KES.do
6-2007 - 3-2018
DIY Activist at Tricotarde

Education

1987 - 1991
Education details unavailable from Unisinos

More Information

Social Presence :

Prographics :

Exp : 29 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Co-autora Decode China at DECODE CHINA
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Insights For Selling To Carla Mayumi

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla Mayumi is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Carla Mayumi

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carla Mayumi move?

  • Their decision making speed is somewhere in the middle.
  • Can Carla Mayumi take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Carla Mayumi

Personality Compatibility


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