Carla Oliveira

Questioner
DISC Type : c

Diretora de produto Auto na HDI at HDI Seguros

Brazil

Overview

Carla Oliveira is an accomplished executive in the auto insurance industry, currently serving as the Auto Product Director at HDI Seguros. With over 20 years of experience, her career includes leadership positions at major insurers like Allianz Brasil and SulAmérica, where she specialized in product management and strategic pricing. She holds an MBA and a Masters in Business Administration.

Carla is passionate about leveraging technology and innovation to enhance insurance products and customer experience. She actively participates in major industry events, such as CQCS Insurtech & Innovation and InsureTech Connect in Las Vegas, to stay ahead of market trends. She also supports corporate social responsibility campaigns like Outubro Rosa.

Interesting fact: Carla has consistently focused on aligning products with the real needs of customers and brokers, simplifying processes and adding value beyond traditional coverage.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Auto Insurance Products
Her career is dedicated to leading auto insurance product strategy at top-tier companies in Brazil, including HDI Seguros, Allianz Brasil, and SulAmérica.
Insurance Innovation
Actively participates in global and local insurtech events to discover and implement new technologies and product improvements, focusing on digitalization and customer convenience.
Customer Centricity
Emphasizes simplifying the insurance journey and creating value-added services, such as benefits platforms and partnerships, to improve the daily lives of policyholders.

Media Appearances

Carla has no verified media appearances

Work History

3-2022
Diretora de produto Auto na HDI at HDI Seguros
8-2020 - 3-2022
Diretora de Produto Auto at Allianz Brasil
5-2015 - 8-2020
Superintendente de Massificados at SulAmérica Auto
3-2002 - 10-2016
Gerente at SulAmérica Auto

Education

2020 - 2-2022
Mestrado em Administração de Empresas from FGV - Fundação Getulio Vargas
2018 - 2019
Master of Business Administration - MBA from ENS-Escola de Negócios e Seguros

More Information

Social Presence :

Prographics :

Exp : 23 Location : Brazil Job Level : N/A Designation : Diretora de produto Auto na HDI at HDI Seguros
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carla take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Carla

Personality Compatibility


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