Carla Rummo

Evaluator
DISC Type : csd

Chief Marketing Officer at Serena & Lily

Belvedere Tiburon, California, United States

Overview

Carla has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Carla has no verified topics they care about

Media Appearances

Carla has no verified media appearances

Work History

5-2020
Chief Marketing Officer at Serena & Lily
6-2019 - 5-2020
SVP of Customer Relationship Marketing & Ecommerce at Serena & Lily
1-2016 - 5-2019
VP of Customer Relationship Marketing and Ecommerce at Serena & Lily
6-2013 - 8-2013
Independent Consultant at CircleUp
1-2010 - 4-2013
Principal at TPG Growth

Education

2003 - 2005
MBA from Stanford University Graduate School of Business
1993 - 1997
BA with Honors from Princeton University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Belvedere Tiburon, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Serena & Lily
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Carla

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Carla take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Carla

Personality Compatibility


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