Carla Villafuerte

Observer
DISC Type : ci

CEO at Show Off Media

Mexico City Metropolitan Area

Overview

Carla Villafuerte is the CEO of Show Off Media, with deep expertise in launching and scaling digital advertising ventures in the Mexican market. Her background includes opening the market for foreign companies and leading sales for firms like JustPremium and GumGum. She is a graduate of the Universidad Tecnológica de México.

Outside of her executive role, Carla is a dedicated mother, drawing life lessons from her daughters journey in learning to ride horses. She is also a respected thought leader, frequently sharing her expertise as a speaker at major industry events such as the OOH Summit, discussing the future of advertising.

She successfully opened the Mexican market for a foreign company, personally evangelizing clients on innovation and building the business from the ground up.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Digital Media Innovation
She consistently writes about the future of advertising, focusing on the strategic advantages of CTV and programmatic DOOH to connect with new generations of consumers.
Market Expansion
Her career is defined by opening new markets, having successfully launched and scaled the Mexican operations for multiple international advertising companies.
Creative Excellence
Believes that in a saturated advertising ecosystem, unique and outstanding creative is no longer an option but a necessity for brands to connect with audiences.

Media Appearances

Carla has no verified media appearances

Work History

8-2023
CEO at Show Off Media
2-2023 - 3-2024
Country Manager at GDB
1-2020 - 4-2023
Head of Sales at GumGum
1-2018 - 1-2020
VP Business Development at JustPremium
1-2017 - 1-2018
Director Of Business Development Mexico at JustPremium

Education

2004 - 2004
Special Post BA from Universidad Tecnológica de México
2000 - 2003
BA from Universidad Tecnológica de México

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : CEO at Show Off Media
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Carla

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Carla take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Carla

Personality Compatibility


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