Carla Villafuerte
Login to view DISC.Carla Villafuerte is the CEO of Show Off Media, with deep expertise in launching and scaling digital advertising ventures in the Mexican market. Her background includes opening the market for foreign companies and leading sales for firms like JustPremium and GumGum. She is a graduate of the Universidad Tecnológica de México.
Outside of her executive role, Carla is a dedicated mother, drawing life lessons from her daughters journey in learning to ride horses. She is also a respected thought leader, frequently sharing her expertise as a speaker at major industry events such as the OOH Summit, discussing the future of advertising.
She successfully opened the Mexican market for a foreign company, personally evangelizing clients on innovation and building the business from the ground up.
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