👷🏻‍♀️Carla Williams

Commander
DISC Type : D

Affiliate Broker at The Homestead Group

Chattanooga, Tennessee, United States

Overview

Carla Williams is an operations consultant and real estate broker specializing in the home building industry. Described as having an incredible and technical brain, she excels at aligning systems with technology and leveraging data to create scalable processes. She holds a Bachelors degree from the University of Colorado Colorado Springs.

Outside of her consulting work, Carla is an active member of her professional community, serving as an Officer for the Chattanooga chapter of the National Association of Women in Construction (NAWIC). She is passionate about breaking down silos between departments and fostering collaboration.

After 30 years in real estate, she recently joined a 100% free brokerage, shelving plans to open her own.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Process Improvement
Her core focus is eliminating chaos for home builders by improving processes, integrating technology, and ensuring data integrity to support specific growth strategies.
Real Estate Investing
She has over two decades of experience working with investors and has created her own tools to analyze potential investment opportunities and run scenarios.
Women in Construction
She serves as an Officer for the Chattanooga chapter of the National Association of Women in Construction (NAWIC), showing a commitment to supporting women in the industry.

Media Appearances

👷🏻‍♀️Carla has no verified media appearances

Work History

11-2025
Affiliate Broker at The Homestead Group
6-2025
Officer at NAWIC- Chattanooga (National Association of Women in Construction)
2-2025
Operations Consultant/ Fractional CEO/ COO at Pathway BPM
12-2023 - 2-2025
Director of Operations at RP Communities
1-2013 - 12-2022
Business Owner at Independent Coach and Trainer

Education

1-1994 - 5-1996
Bachelor's degree from University of Colorado Colorado Springs

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chattanooga, Tennessee, United States Job Level : Leadership Designation : Affiliate Broker at The Homestead Group
URL has been copied!

Insights For Selling To 👷🏻‍♀️Carla

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 👷🏻‍♀️Carla is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from 👷🏻‍♀️Carla

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will 👷🏻‍♀️Carla move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can 👷🏻‍♀️Carla take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And 👷🏻‍♀️Carla

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.