Carlen Hooker

Examiner
DISC Type : cs

Chief Commercial Officer (CCO) at Reynolds Consumer Products

Winnetka, Illinois, United States

Overview

Carlen has no verified overview

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are thorough and always follow a systematic approach.

Topics They Care About

Carlen has no verified topics they care about

Media Appearances

Carlen has no verified media appearances

Work History

7-2025
Chief Commercial Officer (CCO) at Reynolds Consumer Products
4-2023 - 7-2025
EVP Sales, Chief Commercial Officer at Church & Dwight Co., Inc.
10-2019 - 3-2023
VP of Sales, at Church & Dwight, Inc. at Church & Dwight Co., Inc.
1-2019 - 9-2019
VP Sales, Walmart and Sam's Club at Ferrero
1-2015 - 1-2019
SVP Business Solutions, Walmart and Sam's Club at Acosta

Education

1988 - 1991
BA from University of Michigan
8-2000 - 6-2002
Master of Business Administration - MBA from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Winnetka, Illinois, United States Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Reynolds Consumer Products
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Insights For Selling To Carlen

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlen is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Carlen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Carlen move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Carlen take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Carlen

Personality Compatibility


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