Peter Sharp

Evaluator
DISC Type : dsc

Advisor at Michelmersh Brick Holdings PLC

East Leake, England, United Kingdom

Overview

With over 30 years of leadership experience in UK and European businesses, Peter is a seasoned executive in the manufacturing, construction, and materials sectors. As the former CEO of Michelmersh Brick Holdings PLC, he holds a BA in leadership and management and fellowships with institutes for quarrying and materials.

Peter is dedicated to giving back to the community, recently completing a 270km fundraising walk that raised nearly £1, 000 for a charitable cause. This demonstrates a commitment to physical endurance and community support that complements his extensive professional life.

He is a Fellow of both the Institute of Quarrying and the Institute of Materials, Minerals and Mining.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Business Leadership
Has over 30 years of experience holding senior positions like CEO and Operations Director in both public and private multi-site businesses.
Materials Manufacturing
Possesses extensive knowledge in the manufacturing, construction, and materials sectors from his long career, including leading a major UK brick manufacturer.
Charitable Fundraising
Actively participates in fundraising efforts, such as completing a 270km walk to raise £990 for a supported cause.

Media Appearances

Our People - MBH PLC. Featured in Michelmersh Brick Holdings PLC – Official Website

See Now

Michelmersh Brick Holdings Plc – Reuters news file. Featured in Refinitiv (Reuters)

See Now

Work History

9-2025
Advisor at Michelmersh Brick Holdings PLC
1-2016 - 9-2025
CEO / Co CEO at Michelmersh Brick Holdings PLC
10-2009 - 12-2015
Operations Director at Michelmersh Brick Holdings PLC

Education

Bachelor of Arts - BA from Nottingham Trent University
Education details unavailable from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 16 Location : East Leake, England, United Kingdom Job Level : N/A Designation : Advisor at Michelmersh Brick Holdings PLC
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Peter

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Peter take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Peter

Personality Compatibility


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