Carley Ayres

Balancer
DISC Type : S

Global Partnerships and Loyalty Director at Abercrombie & Kent

United Kingdom

Overview

Carley Ayres is a senior leader specializing in the luxury sector, currently driving global partnerships and loyalty programs at Abercrombie & Kent. With a focus on commercial growth and brand elevation, she has a history of building high-value ventures. Colleagues praise her as a "powerhouse" and a "genius" in brand relationships, noting her commercial tenacity and reliability.

Personality Overview

Good Listener

Risk-Averse

Empathetic

They like following the process even if it takes time to reach any conclusion.  They are comfortable taking long term decisions. They are courteous and respectful but practical.

Topics They Care About

Luxury Brand Partnerships
Leads global partnerships for Abercrombie & Kent, recently launching 'Curated Escapes' with Condé Nast Traveler to create exclusive, co-branded luxury travel experiences.
Customer Loyalty Programs
Is actively expanding consumer and trade loyalty programs at A&K, partnering with Bain & Company to research and develop a comprehensive new platform.
Wildlife & Nature
Expressed a deep personal connection to wildlife, stemming from a childhood love for 'The Jungle Book' and culminating in her own African wildlife experiences.

Media Appearances

Carley has no verified media appearances

Work History

5-2023
Global Partnerships and Loyalty Director at Abercrombie & Kent
5-2023
Global Partnerships and Loyalty Director at Crystal Cruises
10-2021 - 5-2023
Managing Director at Smart Currency Exchange
5-2020
Chief Commercial Officer (CCO) at What We Seee
9-2017 - 11-2018
Managing Director at Hole & Corner

Education

2015 - 2021
BSc (Hons) Psychology from The Open University
Education details unavailable from Stanground College

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Mid-senior Designation : Global Partnerships and Loyalty Director at Abercrombie & Kent
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Insights For Selling To Carley

During A Call Or A Meeting

DO's

  • Focus on making them comfortable before really commencing the sales motion
  • Be personal and polite and slightly formal
  • Be very observant about how they perceive the risk in the decision

DONT's

  • Don’t brush off their concerns, their comfort with you will go down
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Skip mentioning details that are confusing

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carley is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Carley

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Carley move?

  • They can be some of the slowest decision makers.
  • Can Carley take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Carley

Personality Compatibility


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