Carli Palmer

Captain
DISC Type : DS

Senior Global Multi-Channel Marketing Activation Manager at Joules

Northampton, England, United Kingdom

Overview

Carli is a results-driven Senior Global Multi-Channel Marketing Manager with extensive experience at renowned brands like Joules, Ralph Lauren, and Avon. Described as proactive and knowledgeable, she specializes in creative integrated campaigns and content development, holding a BA from the University of Reading.

She is an award-winning marketer, having won the Social Buzz Award in 2011 for Best Retail Ecommerce Strategy.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Multi-Channel Marketing
Her career is centered on managing and activating global multi-channel marketing campaigns for major retail brands like Joules and Ralph Lauren.
Global Brand Strategy
Possesses deep experience in shaping brand identity and launching products on a global scale, notably from her time as Senior Global Brand Manager at Avon.
Social Media Growth
Recognized for her ability to build and nurture dedicated brand communities across various social platforms for companies like T. M. Lewin and House of Fraser.

Media Appearances

Carli has no verified media appearances

Work History

5-2024
Senior Global Multi-Channel Marketing Activation Manager at Joules
6-2020 - 4-2024
Senior Global Brand Manager at Avon
7-2015 - 6-2020
Senior Ecommerce Content & Campaign Manager at Ralph Lauren
7-2014 - 7-2015
Senior Social Media Marketing Manager at Ralph Lauren
6-2013 - 7-2014
Global Social Media & Content Marketing Manager at House of Fraser

Education

BA from University of Reading

More Information

Social Presence :

Prographics :

Exp : 14 Location : Northampton, England, United Kingdom Job Level : Middle Designation : Senior Global Multi-Channel Marketing Activation Manager at Joules
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Insights For Selling To Carli

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carli is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carli

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carli move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carli take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carli

Personality Compatibility


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