Carlo Botto Poala

Questioner
DISC Type : c

Marketing Director at BMW Group Italia

Milan, Lombardy, Italy

Overview

Carlo Botto Poala is the Marketing Director for BMW Group Italia, leveraging two decades of experience within the group. His career includes international leadership as the Head of Experiential Marketing for MINI in Munich. He holds a degree in Economics and Commerce from LIUC - Università Cattaneo.

Outside of his professional life, Carlo is a passionate enthusiast of anything with wheels, be it cars or motorcycles. A family man who is married with two children, he also enjoys playing tennis and follows sports, showing a particular fondness for AC Milan.

Unique fact: He has built his entire career around his personal passion for vehicles, managing marketing for BMWs motorcycle, MINI, and flagship car brands.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Experiential Marketing
As the former Global Head of Experiential Marketing for MINI, he focuses on creating unique, engaging, and emotional brand experiences, such as the recent "Make It Real" event.
Sustainable Mobility
He publicly discusses BMW's investment in electric and hydrogen technologies, emphasizing the importance of a circular economy (rethink, reduce, reuse, recycle) in automotive production.
Premium Brand Strategy
He has extensive experience developing marketing strategies for luxury automotive brands, including BMW, MINI, and BMW Motorrad, focusing on brand identity and consumer desire.

Media Appearances

Carlo Botto Poala, nuovo Direttore Marketing BMW di BMW Italia S.p.A. a partire dal 1° marzo 2021. Featured in BMW Group Press (Italy)

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Carlo Botto Poala è il nuovo marketing manager di BMW Motorrad Italia. Featured in BMW Group Press (Italy)

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Work History

3-2021
Marketing Director at BMW Group Italia
7-2016 - 3-2021
Head of Experiential Marketing MINI at BMW Group
6-2009 - 6-2016
Marketing Manager MINI at BMW Italia SpA
6-2005 - 6-2009
Marketing Manager BMW Motorrad at BMW Italia SpA
2-2003 - 5-2005
Aprilia Brand Manager - Off Road Products at Piaggio

Education

1994 - 1999
100/110 from LIUC - Università Cattaneo

More Information

Social Presence :

Prographics :

Exp : 25 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Marketing Director at BMW Group Italia
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Insights For Selling To Carlo

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Carlo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carlo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Carlo take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carlo

Personality Compatibility


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