Carlo Botto Poala in

Carlo Botto Poala

Login to view DISC.
Marketing Director at BMW Group Italia
📍 Milan, Lombardy, Italy

Carlo Botto Poala is the Marketing Director for BMW Group Italia, leveraging two decades of experience within the group. His career includes international leadership as the Head of Experiential Marketing for MINI in Munich. He holds a degree in Economics and Commerce from LIUC - Università Cattaneo.

Outside of his professional life, Carlo is a passionate enthusiast of anything with wheels, be it cars or motorcycles. A family man who is married with two children, he also enjoys playing tennis and follows sports, showing a particular fondness for AC Milan.

Unique fact: He has built his entire career around his personal passion for vehicles, managing marketing for BMWs motorcycle, MINI, and flagship car brands.

Read the full overview →
Experience
25 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Milan, Lombardy, Italy
Personality Overview

How Carlo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Carlo cares about

Experiential Marketing
As the former Global Head of Experiential Marketing for MINI, he focuses on creating unique, engaging, and emotional brand experiences, such as the recent "Make It Real" event.
Sustainable Mobility
He publicly discusses BMW's investment in electric and hydrogen technologies, emphasizing the importance of a circular economy (rethink, reduce, reuse, recycle) in automotive production.
+5 more topics Login to view topics
Career

Work history

3-2021
Marketing Director
BMW Group Italia
7-2016 - 3-2021
Head of Experiential Marketing MINI
BMW Group
6-2009 - 6-2016
Marketing Manager MINI
BMW Italia SpA
6-2005 - 6-2009
Marketing Manager BMW Motorrad
BMW Italia SpA
2-2003 - 5-2005
Aprilia Brand Manager - Off Road Products
Piaggio
In the press

Media appearances

Carlo Botto Poala, nuovo Direttore Marketing BMW di BMW Italia S.p.A. a partire dal 1° marzo 2021. Featured in BMW Group Press (Italy)
See now
Carlo Botto Poala è il nuovo marketing manager di BMW Motorrad Italia. Featured in BMW Group Press (Italy)
+1 more appearances Login to view media
Education
1994 - 1999
100/110
LIUC - Università Cattaneo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other BMW Group Italia Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Carlo. Free, 10 seconds.