Carlos Abelenda Cuadrado

Critic
DISC Type : C

Head of Engineering at 24i

Alcalá de Henares, Community of Madrid, Spain

Overview

Carlos is a technology executive with over 22 years of experience leading digital transformations and building engineering teams for B2B and B2C solutions. As Head of Engineering at 24i, he leverages his expertise in cloud-native architecture and DevOps. People who have worked with him describe him as proactive, transparent, and a supportive leader.

Outside of work, Carlos is a dedicated lifelong learner, having recently completed two masters degrees in Cybersecurity and Digital Transformation while balancing professional and family commitments. He has a hands-on interest in new technologies, actively experimenting with AI development tools like Anthropics Claude to improve security and efficiency in his personal projects.

He has direct experience managing and preventing major cybersecurity incidents in past corporate roles, giving him a practical, battle-tested perspective.

Personality Overview

Critic

Information Seeker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Cybersecurity Strategy
Recently earned a Master's in Cybersecurity and has posted about managing real-world cybersecurity crises, reflecting a deep and practical interest in the field.
AI in Development
Actively experiments with and installs new AI coding assistants, such as Claude, to improve development workflows and detect security vulnerabilities.
Engineering Leadership
Focuses on creating supportive and challenging environments for his engineering teams, with a goal of making his organization a premier place to work.

Media Appearances

Carlos has no verified media appearances

Work History

2-2026
Head of Engineering at 24i
1-2024 - 2-2026
VP of Engineering at Fresco
11-2022 - 1-2024
Head of Engineering. Web and Mobile. at Fresco
4-2022 - 11-2022
Digital IT Manager. Mobile, DevOps, Cloud and TaaS at Vodafone
6-2018 - 3-2022
Digital IT Manager. Mobile and Web apps at Vodafone

Education

9-2024 - 2-2026
Máster en Ciberseguridad y Privacidad from Universitat Oberta de Catalunya
10-2021 - 2-2024
Máster en Innovación y Transformación Digital from Universitat Oberta de Catalunya

More Information

Social Presence :

Prographics :

Exp : 22 Location : Alcalá de Henares, Community of Madrid, Spain Job Level : Mid-senior Designation : Head of Engineering at 24i
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Carlos

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carlos take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carlos

Personality Compatibility


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