Carlos Beltrán Sánchez

Questioner
DISC Type : c

Category Manager at BAUHAUS España

Greater Barcelona Metropolitan Area, Spain

Overview

Carlos is an experienced Category Manager at BAUHAUS España with a strong background in the building and tiling sector. His career includes product and market management roles at Brico Depot and Saint-Gobain, where he focused on developing commercial strategies. He holds a specialization in Retail Enterprises from Universidad de Alcalá.

His academic background includes a degree in Psychology from the Universitat de Barcelona, suggesting a foundational interest in human behavior. Professionally, he keeps a close watch on the wider home improvement market, following major international retailers like The Home Depot and B&Q.

He uniquely combines a formal education in psychology with extensive expertise in the building materials retail industry.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Retail Category Management
His career has progressed through key product and category management roles at major home improvement retailers like BAUHAUS España and Brico Depot.
Building & Tiling Products
Has deep, specific expertise in the building and tiling product lines from his focused roles at multiple companies in the sector.
Commercial Strategy
Previously responsible for developing commercial strategies and leading sales teams to achieve business objectives at La Plataforma de la Construcción (Saint-Gobain).

Media Appearances

Carlos has no verified media appearances

Work History

1-2023
Category Manager at BAUHAUS España
11-2016
Product Manager at BAUHAUS España
10-2016 - 11-2016
Retail Market Manager at Brico Depot España & Portugal (Grupo Kingfisher)
8-2012 - 11-2016
Jefe de Producto at Brico Depot España & Portugal (Grupo Kingfisher)
7-2003 - 7-2012
Jefe de Comercio at La Plataforma de la Construcción (Saint-Gobain)

Education

2010 - 2011
Curso Especialización en Empresas Retail from Universidad de Alcalá
Psicología from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : Category Manager at BAUHAUS España
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carlos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carlos take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carlos

Personality Compatibility


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