Carlos Eduardo Reyes Ledesma

Critic
DISC Type : C

Mexico Cybersecurity Partner Account Executive at Cisco

Mexico City, Mexico

Overview

Carlos is a Cybersecurity Partner Account Executive at Cisco with over seven years of experience in telecommunications and cybersecurity. He specializes in developing partners and driving double-digit growth in the SMB segment. He holds a Masters degree from Tecnológico de Monterrey.

He is a communicative professional focused on building strong business relationships and achieving collective goals. Carlos actively participates in major industry events, valuing the opportunity to connect with partners and clients to foster empathy and satisfaction.

He is a two-time top performer, recognized as a Top Performer in FY19 and Best CSA in Mexico for FY17.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Cybersecurity Strategy
His expertise covers a wide range of modern security solutions, including SASE, Zero Trust, and XDR, which are central to his role at Cisco.
Channel Partner Growth
His role focuses on the strategic development and enablement of business partners, aiming for significant double-digit growth in the cybersecurity landscape.
Secure Hybrid Work
In a recent post, he highlighted the importance of enabling secure hybrid work, powered by AI assistance, as a key vision for Cisco.

Media Appearances

Carlos has no verified media appearances

Work History

10-2024
Mexico Cybersecurity Partner Account Executive at Cisco
3-2023
Cybersecurity Partner Specialist at Cisco
4-2022 - 4-2023
Virtual Sales Specialist - Cloud Security at Cisco
10-2019 - 12-2021
Solution Consultant at Genesys
10-2019 - 12-2021
Solution Consultant at Genesys

Education

9-2024 - 8-2026
Master of Computer Applications - MCA from Tecnológico de Monterrey
2011 - 2015
Grado en Ingeniería from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mexico City, Mexico Job Level : Middle Designation : Mexico Cybersecurity Partner Account Executive at Cisco
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Insights For Selling To Carlos Eduardo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos Eduardo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Carlos Eduardo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Carlos Eduardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carlos Eduardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carlos Eduardo

Personality Compatibility


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