Carlos Pumarino Fraire

Examiner
DISC Type : cs

Director comercial at MARAK SOLUCIONES INTEGRALES DE AGUA, S.A. DE C.V.

San Andrés Cholula, Puebla, Mexico

Overview

Carlos Pumarino Fraire is the Commercial Director for MARAK Soluciones Integrales de Agua in Puebla, Mexico. With a degree in Business Administration, he focuses on designing and selling advanced wastewater treatment equipment. He is passionate about promoting sustainable water management as a strategic imperative for industries, helping them meet regulatory and operational challenges.

His proactive approach includes actively seeking out industry data and directories to better connect with and understand the key organizations within the Mexican water sector.

He has highlighted the specific and demanding environmental regulations faced by Mexicos tequila industry, positioning tailored water treatment as a critical investment.

Personality Overview

Process Oriented

Overcautious

Unexpressive

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Industrial Water Solutions
Leads commercial efforts for custom-designed wastewater treatment plants (PTAR), emphasizing that generic solutions are no longer sufficient for modern industrial needs.
Environmental Compliance
Frequently posts about the strategic importance of complying with Mexican water regulations like NOM-001-SEMARNAT-2021 to ensure operational continuity.
Sustainable Business
Views water conservation as a strategic business decision, arguing that proper water management reduces costs, mitigates risk, and improves corporate reputation.

Media Appearances

Carlos has no verified media appearances

Work History

9-2024
Director comercial at MARAK SOLUCIONES INTEGRALES DE AGUA, S.A. DE C.V.
3-2023
Gerente comercial at MARAK Soluciones Integrales de Agua
9-2022 - 3-2023
Director Comercial at Asesoria Integral (Mercadotecnia & Eventos)
9-2013 - 7-2021
Director Comercial at Servicios Ilimitados de Proteccion, S.A. de C.V.

Education

Education details unavailable from Benemerita Universidad Autonoma de Puebla

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Andrés Cholula, Puebla, Mexico Job Level : Mid-senior Designation : Director comercial at MARAK SOLUCIONES INTEGRALES DE AGUA, S.A. DE C.V.
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Carlos

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Carlos take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Carlos

Personality Compatibility


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