Carlos Rodríguez Martí

Evaluator
DISC Type : CSD

CFO at Trialbee

Greater Barcelona Metropolitan Area, Spain

Overview

Carlos is a Chief Financial Officer with over 20 years of experience in the life science and pharma industries, specializing in finance, M&A, and digital clinical trials. Currently the CFO at Trialbee, his colleagues describe him as a "natural leader" and "high-caliber professional" with deep expertise in managing international teams.

He is based in his hometown of Barcelona and enjoys attending and supporting major industry conferences held in the city, such as SCOPE Europe and OCT Europe. Carlos has extensive international exposure, having lived and worked abroad for seven years.

Unique fact: While serving as CFO at Trialbee, Carlos also spent two years as the companys interim Chief Operating Officer, leading both digital marketing and project management.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Patient Recruitment
His current company, Trialbee, specializes in accelerating patient recruitment for clinical trials, a topic he frequently discusses in relation to company growth and industry events.
Digital Clinical Trials
He lists this as a key specialty and his role at Trialbee directly involves the financial and operational aspects of digitizing trial enrollment.
Pharma M&A
He has hands-on experience participating in due diligence processes and successful acquisitions of CROs during his time at TFS Trial Form Support.

Media Appearances

Carlos Rodríguez Martí - Trialbee. Featured in Trialbee

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Work History

2-2019
CFO at Trialbee
9-2013 - 1-2019
Group CFO - VP Finance at TFS Trial Form Support
9-2011 - 8-2013
Finance Manager, South Europe at TFS Trial Form Support
5-2007 - 12-2010
Finance Director at Laboratorios SALVAT
6-2003 - 5-2007
Finance & Administration Director at Amgen

Education

2020 - 2020
DIBEX from ISDI
2009 - 2010
PMD from Esade

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Leadership Designation : CFO at Trialbee
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Carlos

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Carlos take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Carlos

Personality Compatibility


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