Carlos Roman

Observer
DISC Type : ci

Director of Marketing at UPS

Austin, Texas, United States

Overview

Carlos Roman is the Director of Marketing at UPS, focusing on driving profitable growth in the U. S. SMB segment. His career showcases a successful transition from sales and operations to marketing leadership, built upon a foundation of strategic planning and team motivation. He holds a Bachelor of Business Administration in Marketing from Texas State University.

Outside of his professional life, Carlos is a family man, married with two daughters. He enjoys spending his personal time playing golf, being on the water, and relaxing with friends and family.

He has led and supported several internal committees on a diverse range of topics including Startups, Technology, and Diversity.

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Profitable SMB Growth
In his director role at UPS, his primary objective is to drive profitable volume growth and go-to-market strategies within the U. S. small and medium-sized business segment.
Sustainable Logistics
He is a proponent of integrating sustainability into supply chain operations, believing efficiency and environmental responsibility work hand-in-hand to build resilient, circular supply chains.
AI in Supply Chain
He discusses using AI for inventory management and route optimization, leveraging data to help businesses streamline operations and improve service times.

Media Appearances

Carlos has no verified media appearances

Work History

9-2023
Director of Marketing at UPS
2-2022 - 9-2023
Sr. Manager, Product Marketing at UPS
8-2021 - 2-2022
Marketing Strategy & Operations Manager at UPS
1-2021 - 8-2021
Revenue Strategy Manager at UPS
2-2019 - 1-2021
Customer Profitability Manager at UPS

Education

1999 - 2003
Bachelor's from Texas State University
9-2024 - 12-2025
Master of Science - MS from University of Denver

More Information

Social Presence :

Prographics :

Exp : 11 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of Marketing at UPS
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Carlos

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They like to analyze well and then make their decisions.
  • Can Carlos take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Carlos

Personality Compatibility


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