Carlos Roman in

Carlos Roman

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Director of Marketing at UPS
📍 Austin, Texas, United States

Carlos Roman is the Director of Marketing at UPS, focusing on driving profitable growth in the U. S. SMB segment. His career showcases a successful transition from sales and operations to marketing leadership, built upon a foundation of strategic planning and team motivation. He holds a Bachelor of Business Administration in Marketing from Texas State University.

Outside of his professional life, Carlos is a family man, married with two daughters. He enjoys spending his personal time playing golf, being on the water, and relaxing with friends and family.

He has led and supported several internal committees on a diverse range of topics including Startups, Technology, and Diversity.

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Experience
11 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Carlos cares about

Profitable SMB Growth
In his director role at UPS, his primary objective is to drive profitable volume growth and go-to-market strategies within the U. S. small and medium-sized business segment.
Sustainable Logistics
He is a proponent of integrating sustainability into supply chain operations, believing efficiency and environmental responsibility work hand-in-hand to build resilient, circular supply chains.
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Career

Work history

9-2023
Director of Marketing
UPS
2-2022 - 9-2023
Sr. Manager, Product Marketing
UPS
8-2021 - 2-2022
Marketing Strategy & Operations Manager
UPS
1-2021 - 8-2021
Revenue Strategy Manager
UPS
2-2019 - 1-2021
Customer Profitability Manager
UPS
In the press

Media appearances

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Education
1999 - 2003
Bachelor's
Texas State University
9-2024 - 12-2025
Master of Science - MS
University of Denver
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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