Carly Clark

Go-getter
DISC Type : d

Fractional CMO at Graide - AI Powered Knowledge Assessment Platform

Cardiff, Wales, United Kingdom

Overview

Carly Clark is a freelance B2B marketing consultant specializing in the Assistive Tech, EdTech, SaaS, and Healthcare sectors. A University of Lancashire graduate, she focuses on simplifying marketing to drive growth. Colleagues consistently describe her as a strategic, innovative, and a "rare no fluff marketing specialist. "

Carly seems to enjoy combining her professional life with personal interests like travel. On a recent business trip to London to visit a client, she took the opportunity to do some sightseeing, indicating an appreciation for exploring new places while she works.

She believes modern strategy isnt about complex slide decks but about providing clear, actionable plans that teams can easily understand and follow.

Personality Overview

Vision Oriented

Fast-Paced

Challenger

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

B2B Marketing Strategy
Helps businesses create tailored, simplified marketing plans that work smarter, not harder, focusing on clarity and tangible growth.
Assistive Technology
Her career includes leading marketing strategy for assistive technology brands to support students with disabilities in higher education.
Fractional Marketing
Operates as a fractional CMO and Head of Marketing, providing senior-level expertise to businesses without the cost of a full-time executive.

Media Appearances

Carly has no verified media appearances

Work History

1-2024 - 9-2024
Fractional CMO at Graide - AI Powered Knowledge Assessment Platform
1-2024 - 7-2024
Fractional Head of Marketing at Ayoa
10-2022 - 11-2023
Marketing Manager at Wizkids A/S
1-2020 - 9-2022
Head of Marketing at Texthelp
10-2019
Freelance Marketing Consultant at Carly Clark Marketing

Education

Bachelor of Arts - BA from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 4 Location : Cardiff, Wales, United Kingdom Job Level : Junior Designation : Fractional CMO at Graide - AI Powered Knowledge Assessment Platform
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Carly

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Carly take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Carly

Personality Compatibility


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