Carly Fitzpatrick

Enigma
DISC Type : dic

Head of Field Marketing, North America at CoachHub - The digital coaching platform

Brooklyn, New York, United States

Overview

Carly Fitzpatrick leads North American field marketing for CoachHub, specializing in B2B tech marketing and events. She has progressed through several marketing roles within the company, demonstrating significant growth and leadership. Carly holds both a Master of Arts and a Bachelor of Arts from James Madison University.

Outside of her professional role, Carly shows a keen interest in mental wellness and managing stress. She is an active networker within her industry, frequently participating in and promoting events like the Association for Talent Development (ATD) conferences to connect with peers and industry leaders.

She organized and promoted an exclusive HR Leaders Lunch & Learn event with renowned industry analyst Josh Bersin in New York City.

Personality Overview

Challenger

Friendly Yet Blunt

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

B2B Event Marketing
Her entire career, current role as Head of Field Marketing, and posts about organizing HR leader lunches and attending ATD conferences highlight her focus on events.
Digital Coaching Platforms
As a marketing leader at CoachHub, she is a key advocate for the benefits of digital coaching in transforming organizations and their people.
Organizational Transformation
A recurring theme in her social media posts, connecting her work at CoachHub to broader impacts on people and companies across North America.

Media Appearances

Carly has no verified media appearances

Work History

4-2023
Head of Field Marketing, North America at CoachHub - The digital coaching platform
11-2022 - 3-2023
Field Marketing Team Lead, North America at CoachHub - The digital coaching platform
3-2022 - 10-2022
Senior Marketing Manager, North America at CoachHub - The digital coaching platform
8-2018 - 6-2021
Events, Marketing & Public Relations Consultant at Hospitality & Events
8-2016 - 5-2018
Public Relations & Marketing Manager at MSC

Education

2011 - 2012
Master of Arts (M.A.) from James Madison University
2007 - 2011
Bachelor of Arts (B.A.) from James Madison University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Head of Field Marketing, North America at CoachHub - The digital coaching platform
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Carly

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Carly take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Carly

Personality Compatibility


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