Carly Heard

Energizer
DISC Type : I

Senior Art Director at Digitas Health

New York City Metropolitan Area, United States

Overview

Carly is a Senior Art Director at Digitas Health with over five years of experience in pharmaceutical and wellness advertising. Her expertise is in creating omnichannel campaigns, including broadcast TV and social media, for major clients like GSK and Merck. She holds a Bachelor of Fine Arts.

Outside of her core role, Carly is dedicated to continuous learning, having completed certifications in Sketch for user experience design and logo development. She shows engagement with public health topics by encouraging her network to participate in health-related surveys.

She has led content design on an agile development team for Merck and worked on the TRELEGY DTC campaign.

Personality Overview

Relationship Oriented

Informal

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Pharmaceutical Advertising
Her career is focused on health and pharma, creating campaigns for top-tier clients like GSK, Merck, Genentech, and Bristol Myers Squibb.
Omnichannel Campaigns
Her introduction highlights extensive experience in developing integrated advertising campaigns across broadcast TV, web development, and social media.
Brand Identity Design
She has completed a certification in logo development and has experience conceptualizing brand identities and logo lockups for clients.

Media Appearances

Carly has no verified media appearances

Work History

4-2025
Senior Art Director at Digitas Health
8-2021 - 4-2025
Art Director at Digitas Health
6-2021 - 8-2021
Senior Art Director at Entrée Health
10-2019 - 6-2021
Art Director at Entrée Health
6-2019 - 8-2019
Design Intern at Rauxa

Education

2015 - 2018
Bachelor of Fine Arts - BFA from New Jersey City University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Art Director at Digitas Health
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Carly

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Carly take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Carly

Personality Compatibility


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