Carly Shapiro

Examiner
DISC Type : cs

Co-Founder at Sistersnacking

New York, New York, United States

Overview

Carly Shapiro is an entertainment and influencer attorney who recently launched her own practice. She is also the co-founder of the successful food media brand, Sistersnacking, alongside her sister. This venture earned them a spot on the Forbes 30 Under 30 list for 2025. She holds a Doctor of Law from Cardozo School of Law.

Outside of her legal and entrepreneurial work, Carlys passion for food was the catalyst for her business, which started as a way for her and her sisters to document their favorite dining spots. She is known to enjoy fried chicken and dirty martinis, and she lists Disney Entertainment and BBC Studios among her interests.

She turned a shared family passion for food into a viral media company and a full-time business with her sisters.

Personality Overview

Tough To Convince

Status Quo Seeker

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Influencer Law
She launched her own law practice specifically to provide legal services and contract negotiation for content creators and influencers.
Food Entrepreneurship
Co-founded the food media company Sistersnacking, turning a personal passion into a brand with major partnerships and millions of followers.
Creator Economy
Her career is at the intersection of law and content creation, giving her a unique perspective on the business side of being an influencer.

Media Appearances

Building an Empire with My Sisters ft. Carly Shapiro (@sistersnacking). Featured in Apple Podcasts

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Sistersnacking – Company Profile (mentions co‑founder Carly Shapiro). Featured in Forbes

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Sistersnacking: For the Love of Family and Food – a feature on the brand’s founders. Featured in City Lifestyle

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Work History

10-2015
Co-Founder at Sistersnacking
7-2021
Staff Editor at Cardozo ADR Competition Honor Society
7-2020
Summer Associate Law Clerk at SCHRECK, ROSE, DAPELLO & ADAMS, LLP
9-2020 - 3-2021
Social Media Assistant at @allymisslove
11-2018 - 2-2020
Assistant to Jordan Solomon, Commercial Endorsements at Creative Artists Agency

Education

2020 - 2023
Doctor of Law - JD from Cardozo School of Law
2014 - 2018
Television from S.I. Newhouse School of Public Communications at Syracuse University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at Sistersnacking
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Carly

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Carly take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Carly

Personality Compatibility


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