Carmen Erasun

Sharpshooter
DISC Type : DC

Senior Associate Marketing & Communications - Iberia & Latin America at BNY Investments

Madrid, Community of Madrid, Spain

Overview

Carmen has no verified overview

Personality Overview

Precise But Practical

Rigorous & Demanding

Thorough Evaluator

They are not focused on building rapport and relationships.  They are very proud of what they do. They respond better to strong and respectful interactions.

Topics They Care About

Carmen has no verified topics they care about

Media Appearances

Carmen has no verified media appearances

Work History

9-2022
Senior Associate Marketing & Communications - Iberia & Latin America at BNY Investments
9-2021 - 8-2022
Marketing Manager- Iberia, Latam and US Offshore at abrdn
1-2018 - 3-2021
Sales Solutions & Trade Marketing at Pelmorex Corp
1-2016
Marketing Manager at Ayestarán Medicina
9-2015 - 8-2017
Marketing Partner at The Walt Disney Company

Education

2020 - 2020
Digital Marketing from IE Business School
2020 - 2020
Course on Branded Content from IAB

More Information

Social Presence :

Prographics :

Exp : 14 Location : Madrid, Community of Madrid, Spain Job Level : Middle Designation : Senior Associate Marketing & Communications - Iberia & Latin America at BNY Investments
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Insights For Selling To Carmen

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carmen is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carmen

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Carmen move?

  • They can take decisions very fast if you manage to convince them.
  • Can Carmen take some risk or not?

  • The risks don’t matter much to them.

You And Carmen

Personality Compatibility


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