Carmen Guarido

Inquirer
DISC Type : cd

Directora de Marketing at LOVEUTY

Madrid y alrededores, Spain

Overview

Carmen Guarido is a creative and energetic Marketing Director with over 15 years of experience leading teams and managing projects in the FMCG, beauty, and entertainment sectors. A graduate of ESIC Business & Marketing School, she has a strong background in brand development, client services, and managing multi-million euro budgets.

Her professional social feed suggests an interest in purpose-driven work and helping others find career opportunities, often sharing open positions within her network.

She has experience managing annual client budgets of more than €5 million during her time as Director of Client Services.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Brand Development
Her experience is centered on the construction and development of brands in sectors like spirits, beauty, and entertainment.
Digital & Content Marketing
This is a core component of her professional headline and a key responsibility in her current role as Marketing Director.
Team Leadership
Has extensive experience leading and managing diverse teams, from client service departments to large sales forces, and served on a management committee.

Media Appearances

Carmen has no verified media appearances

Work History

4-2019
Directora de Marketing at LOVEUTY
3-2014 - 4-2019
Directora de Servicios al Cliente at mpp marketing
4-2011 - 3-2014
Directora de Cuentas at mpp marketing
8-2010 - 4-2011
Ejecutiva de Cuentas Sr at mpp marketing
1-2009 - 1-2010
Sales Manager at Elavon, Inc.

Education

2019 - 2020
Master from Digital Innovation Center
2000 - 2005
titulado superior from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Madrid y alrededores, Spain Job Level : N/A Designation : Directora de Marketing at LOVEUTY
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Insights For Selling To Carmen

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carmen is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Carmen

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Carmen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Carmen take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Carmen

Personality Compatibility


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