Carmen Ponce

Researcher
DISC Type : Cs

Director, Analytics at Skyscanner

Edinburgh, Scotland, United Kingdom

Overview

Carmen Ponce is the Director of Analytics at Skyscanner, where she leads a talented team to drive media and commercial strategy through data and insights. Her career demonstrates a clear progression in the analytics field, and she holds a Master of Science from The University of Edinburgh.

Based on her posts, she is passionate about building a strong team and creating opportunities for data professionals to make a significant business impact.

She holds an IPA Foundation Certificate, indicating knowledge of the advertising and media agency landscape.

Personality Overview

Cost Conscious

Soft Communicator

Process Focused

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Team Leadership
Her public posts consistently focus on hiring for her "super talented team" and creating opportunities for others to lead and grow within Skyscanner.
Data-Driven Strategy
Her role explicitly involves driving the company's media and commercial strategy through the application of data, analytics, and key insights.
Analytics Careers
She is actively involved in recruitment for analytics roles in Scotland and London, frequently posting about job opportunities and team growth.

Media Appearances

Carmen has no verified media appearances

Work History

8-2025
Director, Analytics at Skyscanner
3-2021 - 8-2025
Senior Business Analytics Manager at Skyscanner
7-2019 - 3-2021
Business Analytics Manager at Skyscanner
3-2018 - 5-2019
Data & Analytics Lead at Standard Life Aberdeen
9-2016 - 5-2019
Senior Business Intelligence Analyst at Standard Life Aberdeen

Education

2011 - 2012
Master of Science (MSc) from The University of Edinburgh
2007 - 2011
Bachelor of Science (BSc) from The University of Stirling

More Information

Social Presence :

Prographics :

Exp : 12 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Director, Analytics at Skyscanner
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Insights For Selling To Carmen

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carmen is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Carmen

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Carmen move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Carmen take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Carmen

Personality Compatibility


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