Caro Melendez

Sharpshooter
DISC Type : DC

Founding Partner at Foras Ventures

Edinburgh, Scotland, United Kingdom

Overview

Caro is the Founding Partner at Foras Ventures, where she connects global startup ecosystems and establishes the UK as a launchpad for international growth. With over 15 years of experience, including time as an Army Officer, she is recognized by peers for being inspiring, committed, and having incredible operational skills.

She is deeply passionate about diversifying the tech industry and champions tech-for-good initiatives. A vocal advocate for neurodiversity and accessibility, she draws from her own experience. In her earlier years, she was recognized as an outstanding volleyball athlete.

Unique fact: Before becoming a global startup connector, she served as an Army Officer.

Personality Overview

Precise But Practical

Thorough Evaluator

Rigorous & Demanding

They do not care very much about building rapport or relationships.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

Global Startups
As a co-founder of Foras Ventures, she facilitates immersive international experiences for entrepreneurs and ecosystem builders to help them scale globally.
Diversity in Tech
Explicitly states a passion for diversifying the tech industry, which is reflected in her work at CodeYourFuture and her focus on creating diverse startup cohorts.
Ecosystem Building
Described as an accomplished ecosystem builder, she connects founders, investors, and operators through her work at Foras and as a volunteer leader at Startup Grind.

Media Appearances

Caro has no verified media appearances

Work History

4-2022
Founding Partner at Foras Ventures
1-2024
Community Coordination & Partnerships (Volunteer role) at CodeYourFuture
11-2022 - 1-2024
Head of Scotland & Global Partnerships at CodeYourFuture
1-2021 - 10-2024
Head of Operations (Volunteer Role) at Startup Grind
8-2019 - 10-2022
Operations Manager at WelcoMe

Education

Brand Management: Aligning Business from University of London
Digital Marketing from York St. John University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Edinburgh, Scotland, United Kingdom Job Level : N/A Designation : Founding Partner at Foras Ventures
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Insights For Selling To Caro

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caro is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Caro

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Caro move?

  • If convinced, they can reach decisions quite fast.
  • Can Caro take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Caro

Personality Compatibility


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