Carol Savage

Trailblazer
DISC Type : DI

Founder & CEO at Not In The Guidebooks

Greater London, England, United Kingdom

Overview

Carol is a serial entrepreneur, having founded four businesses, with a strong background in marketing and e-commerce from senior roles at companies like Disney and TUI. She holds an MBA from London Business School and is described by colleagues as energetic, imaginative, and direct, focusing on creating transformational brand and customer strategies.

She was inspired to create her current travel company by a desire to have more meaningful holidays with her three sons, who she considers her greatest achievement. Carol lives in the UK with her husband and still loves planning their next family adventure, successfully balancing a demanding career with family life.

Unique fact: One of her previous businesses, a recipe-sharing website, successfully won investment on the TV show "Dragons Den".

Personality Overview

Persuasive

Achievement-Oriented

Informal

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Responsible Travel
Her company is a certified B Corp, and she speaks publicly about the importance of sustainable travel that supports local communities and avoids "greenwashing".
Serial Entrepreneurship
She has started four businesses from scratch, including one that secured backing on Dragon's Den, and has a passion for building high-performing teams.
Adventure Travel
Recently focused her company's efforts on the growing trend of 'adventure-moons, ' creating transformative experiences for couples beyond traditional beach holidays.

Media Appearances

Carol has no verified media appearances

Work History

8-2018
Founder & CEO at Not In The Guidebooks
6-2016
Executive Chairman at By Aaron Wallace
8-2019 - 2-2020
Director Of Ecommerce at Sacla UK Ltd
11-2018 - 10-2019
Customer and Growth Director at Look Fabulous Forever
5-2017 - 10-2018
Chief Customer /Marketing Officer at Restex

Education

1995 - 1997
Master of Business Administration (M.B.A.) from London Business School
2014 - 2014
Digital Marketing from University of Pennsylvania - The Wharton School

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at Not In The Guidebooks
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Carol

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Carol take some risk or not?

  • If necessary, they will be ready to take risks.

You And Carol

Personality Compatibility


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