Carol Savage in

Carol Savage

Trailblazer · DISC type DI
Founder & CEO at Not In The Guidebooks
📍 Greater London, England, United Kingdom

Carol is a serial entrepreneur, having founded four businesses, with a strong background in marketing and e-commerce from senior roles at companies like Disney and TUI. She holds an MBA from London Business School and is described by colleagues as energetic, imaginative, and direct, focusing on creating transformational brand and customer strategies.

She was inspired to create her current travel company by a desire to have more meaningful holidays with her three sons, who she considers her greatest achievement. Carol lives in the UK with her husband and still loves planning their next family adventure, successfully balancing a demanding career with family life.

Unique fact: One of her previous businesses, a recipe-sharing website, successfully won investment on the TV show "Dragons Den".

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Experience
3 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Greater London, England, United Kingdom
Personality Overview

How Carol shows up

Persuasive
Achievement-Oriented
Informal

They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Priorities

Topics Carol cares about

Responsible Travel
Her company is a certified B Corp, and she speaks publicly about the importance of sustainable travel that supports local communities and avoids "greenwashing".
Serial Entrepreneurship
She has started four businesses from scratch, including one that secured backing on Dragon's Den, and has a passion for building high-performing teams.
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Career

Work history

8-2018
Founder & CEO
Not In The Guidebooks
6-2016
Executive Chairman
By Aaron Wallace
8-2019 - 2-2020
Director Of Ecommerce
Sacla UK Ltd
11-2018 - 10-2019
Customer and Growth Director
Look Fabulous Forever
5-2017 - 10-2018
Chief Customer /Marketing Officer
Restex
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 1997
Master of Business Administration (M.B.A.)
London Business School
2014 - 2014
Digital Marketing
University of Pennsylvania - The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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