Carol is a serial entrepreneur, having founded four businesses, with a strong background in marketing and e-commerce from senior roles at companies like Disney and TUI. She holds an MBA from London Business School and is described by colleagues as energetic, imaginative, and direct, focusing on creating transformational brand and customer strategies.
She was inspired to create her current travel company by a desire to have more meaningful holidays with her three sons, who she considers her greatest achievement. Carol lives in the UK with her husband and still loves planning their next family adventure, successfully balancing a demanding career with family life.
Unique fact: One of her previous businesses, a recipe-sharing website, successfully won investment on the TV show "Dragons Den".
Read the full overview →They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required. If they come to believe in your value proposition, they will be your champion.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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