Carol Swedlow

Examiner
DISC Type : cs

President at Aronson's Floor Covering

New York, New York, United States

Overview

Carol Swedlow is the President of Aronsons Floor Covering, where she applies her background as a Tulane-educated architect to lead the family business. She transformed the company into a premier resource for the design community by focusing on high-end, innovative flooring solutions and shifting the business to prioritize natural, sustainable materials over synthetics.

Outside of work, Carol is a committed member of her East Village community and serves on co-op and condo boards. A passionate environmentalist, this conviction guided her business transformation. She also has twin daughters whose energy levels serve as the ultimate test for her products durability.

She is also a building developer, and her high-end residential project, "The Brownstone, " was featured in New York Magazine.

Personality Overview

Tough To Convince

Unexpressive

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Sustainable Materials
Pivoted her family business to focus on natural and eco-conscious fibers, believing good design and sustainability go hand-in-hand. Her company educates designers on environmental certifications.
Architect-Led Design
Uses her background as an architect to collaborate with designers on sophisticated, and often complex, flooring projects, turning her showroom into a trusted industry resource.
Family Business Evolution
Took over her parents' business in 1997, fundamentally changing its focus from vinyl and linoleum to high-end, design-centric natural flooring to serve a more sophisticated clientele.

Media Appearances

Carol Swedlow - Aronson's Floor Covering. Featured in Aronson's Floor Covering (official website)

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Van Alen Institute - Carol Swedlow (Aronson's Floor Covering). Featured in Van Alen Institute (Facebook)

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Work History

5-1997
President at Aronson's Floor Covering

Education

Bachelor of Architecture (B.Arch.) from Tulane University
Master of Architecture (M.Arch.) from Tulane University

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : N/A Designation : President at Aronson's Floor Covering
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Carol

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Carol take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Carol

Personality Compatibility


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