Shivani Agarwal

Questioner
DISC Type : c

CMO and Co-Founder at Uptownie

Kolkata, West Bengal, India

Overview

Shivani Agarwal is the CMO and Co-Founder of Uptownie, a direct-to-consumer western wear brand. A University of Chicago Law School graduate, she left a career as a corporate lawyer at Allen & Overy to join her sisters entrepreneurial venture, successfully scaling the bootstrapped company.

She is passionate about building a fashion brand that specifically caters to Indian womens body types, climates, and preferences. This mission fueled her significant career change from international law to entrepreneurship, where she now works alongside her sister to grow their company.

Shivani and her sister built their brand Uptownie into a company valued at over ₹350 crore without any outside investment.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Bootstrapped Growth
She co-founded and scaled her brand to a ₹350 crore valuation without any external funding and often discusses the pros and cons of staying bootstrapped.
D2C Brand Building
Her focus is on scaling a direct-to-consumer fashion brand by understanding customer feedback and using performance marketing to drive growth.
Law to Entrepreneurship
She made a significant career pivot from being an Associate at a top law firm, Allen & Overy, to co-founding a fashion startup with her sister.

Media Appearances

Shivani Agarwal Co-founder & CMO Uptownie. Featured in YouTube

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“EORS is going to be a game changer”: Uptownie's Co-Founder Shivani Agarwal on the fashion brands partnership with Myntra. Featured in Economic Times

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Work History

6-2022
CMO and Co-Founder at Uptownie
3-2021 - 6-2022
Associate at Allen & Overy
11-2020 - 3-2021
Legal Intern at Chambers of Menaka Guruswamy, Senior Advocate at the Supreme Court of India
6-2019 - 8-2019
Summer Associate at Allen & Overy
10-2018 - 11-2019
Research Assistant at University of Chicago

Education

2017 - 2020
Doctor of Law - JD from University of Chicago Law School
2013 - 2017
Bachelor's degree from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 6 Location : Kolkata, West Bengal, India Job Level : Leadership Designation : CMO and Co-Founder at Uptownie
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Insights For Selling To Shivani

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shivani is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shivani

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shivani move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shivani take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Shivani

Personality Compatibility


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