Shivani Agarwal in

Shivani Agarwal

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CMO and Co-Founder at Uptownie
📍 Kolkata, West Bengal, India

Shivani Agarwal is the CMO and Co-Founder of Uptownie, a direct-to-consumer western wear brand. A University of Chicago Law School graduate, she left a career as a corporate lawyer at Allen & Overy to join her sisters entrepreneurial venture, successfully scaling the bootstrapped company.

She is passionate about building a fashion brand that specifically caters to Indian womens body types, climates, and preferences. This mission fueled her significant career change from international law to entrepreneurship, where she now works alongside her sister to grow their company.

Shivani and her sister built their brand Uptownie into a company valued at over ₹350 crore without any outside investment.

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Experience
6 Years
Current Role
CMO and Co-Founder
Job Level
Leadership
Location
Kolkata, West Bengal, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Shivani cares about

Bootstrapped Growth
She co-founded and scaled her brand to a ₹350 crore valuation without any external funding and often discusses the pros and cons of staying bootstrapped.
D2C Brand Building
Her focus is on scaling a direct-to-consumer fashion brand by understanding customer feedback and using performance marketing to drive growth.
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Career

Work history

6-2022
CMO and Co-Founder
Uptownie
3-2021 - 6-2022
Associate
Allen & Overy
11-2020 - 3-2021
Legal Intern
Chambers of Menaka Guruswamy, Senior Advocate at the Supreme Court of India
6-2019 - 8-2019
Summer Associate
Allen & Overy
10-2018 - 11-2019
Research Assistant
University of Chicago
In the press

Media appearances

Shivani Agarwal Co-founder & CMO Uptownie. Featured in YouTube
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“EORS is going to be a game changer”: Uptownie's Co-Founder Shivani Agarwal on the fashion brands partnership with Myntra. Featured in Economic Times
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Education
2017 - 2020
Doctor of Law - JD
University of Chicago Law School
2013 - 2017
Bachelor's degree
University of Chicago
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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