Carolina Beeche

Activist
DISC Type : Cd

Gerente comercial at Librería Internacional

Santa Ana, San Jose, Costa Rica

Overview

Carolina Beeche is a seasoned Commercial Manager with over 20 years of experience in marketing and retail for international brands. A graduate of The George Washington University School of Business, she excels at launching products and leveraging digital platforms to boost sales. Colleagues describe her as an exceptional, results-oriented leader with strong commercial vision.

Driven by a passion for making things happen, Carolina is deeply committed to continuous personal and professional growth. This is demonstrated by her recent focus on mastering new skills in the technology and data analytics space, showing her adaptability and forward-thinking mindset after a long and successful career.

After two decades in her field, she has recently earned certifications in Data Analytics and Data Visualization.

Personality Overview

Perfectionist

Meticulous

Logical And Quick

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Retail Growth Strategy
Her experience as a Senior Retail Manager involved increasing profitability by 7% through sales growth, cost optimization, and strategic negotiations.
Data-Driven Marketing
Recently completed certifications in Data Analytics, Data Fluency, and Data Visualization, indicating a strong focus on using data to inform business decisions.
Digital Marketing Platforms
Her profile highlights her adeptness at using digital tools to increase sales, noting she boosted digital usage by 8% in a previous role.

Media Appearances

Carolina has no verified media appearances

Work History

3-2025
Gerente comercial at Librería Internacional
5-2024 - 2-2025
Socio Fundador & CMO at Bianchini & Beeche Consulting
6-2023 - 4-2024
Año sabático at Career Break
2-2017 - 5-2023
Retail Senior Manager Central America & Puerto Rico at Belcorp
9-2015 - 1-2017
Regional Marketing Manager at Belcorp

Education

1-2024 - 5-2024
Certificación from The George Washington University School of Business
1997 - 2001
Bachelor of Business Administration (B.B.A.) from Universidad Internacional de las Américas

More Information

Social Presence :

Prographics :

Exp : 18 Location : Santa Ana, San Jose, Costa Rica Job Level : N/A Designation : Gerente comercial at Librería Internacional
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Carolina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Carolina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Carolina

Personality Compatibility


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