Marcela Trejos Coronado

Go-getter
DISC Type : d

Consultora independiente at Marcela Trejos

San José, San Jose, Costa Rica

Overview

Marcela Trejos Coronado is a strategic marketing and communications consultant with over 30 years of experience. She has held leadership positions at high-profile organizations like the Costa Rican Football Federation, Deportivo Saprissa, and Grupo Nación, demonstrating expertise in brand development and commercial management, particularly within the sports industry.

Outside of her corporate roles, Marcela is a strong advocate for womens empowerment and gender equity. Her personal interests include swimming, rowing, and pilates, reflecting a commitment to personal well-being and high performance in all aspects of life. Her family and friends are her priority.

She was recognized in the MERCO 2024 ranking as one of the 20 women leaders with the highest corporate reputation in Costa Rica.

Personality Overview

Self-Confident

Direct & Candid

Decisive

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sports Marketing
Led influential marketing strategies for Deportivo Saprissa and the Costa Rican Football Federation, developing highly effective sponsorship models.
Human-centric Leadership
Believes people are the most important capital in any business. She focuses on finding the right talent, trusting them, and delegating to achieve results.
Gender Equity
Passionate about empowering women, she writes and speaks on the topic, advocating for a realistic view of women as neither victims nor heroines.

Media Appearances

Marcela has no verified media appearances

Work History

9-2024
Consultora independiente at Marcela Trejos
10-2023 - 9-2024
Directora de Mercadeo y Comercial de la Federación Costarricense de Fútbol at Federación Costarricense de Fútbol
5-2020 - 7-2023
Gerente General Oxígeno at Cuestamoras Inmobiliaria
4-2015 - 4-2020
Directora de Marca y Comunicación at Deportivo Saprissa S.A.D
2-2010 - 3-2015
Gerente de Mercadeo at La Nación - Costa Rica

Education

Marcela has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : San José, San Jose, Costa Rica Job Level : N/A Designation : Consultora independiente at Marcela Trejos
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Marcela

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcela take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Marcela

Personality Compatibility


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