Adriana Acosta

Inquirer
DISC Type : cd

Directora de Mercadeo, Comunicación y Marca País at Promotora del Comercio Exterior de Costa Rica (PROCOMER)

Costa Rica

Overview

Adriana Acosta is the Director of Marketing, Communication, and Nation Branding for PROCOMER, where she leads the "esencial COSTA RICA" brand. Her career spans from consumer goods to nation branding, focusing on purpose-driven strategies and strategic innovation. She holds an MBA and a Bachelors degree from universities in Costa Rica.

Adriana is passionate about showcasing Costa Ricas unique national identity and natural beauty. This is highlighted through her professional engagement with projects like "El Camino de Costa Rica, " which aims to deepen the connection between citizens and their countrys distinctive culture and environment.

She is at the forefront of using AI to shape national brand strategy, having developed Costa Rica’s sustainability-focused vision for 2035.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Nation Branding
As Director of Marca País (esencial COSTA RICA), she is responsible for the country's global brand positioning for tourism, exports, and foreign investment.
AI in Marketing
Led the creation of Costa Rica’s 2035 brand strategy, becoming the first nation brand globally to use AI for long-term strategic planning.
Sustainability Strategy
Frequently speaks at global forums, like the Global Soft Power Summit, about Costa Rica's decades-long commitment to sustainability as a core part of its identity.

Media Appearances

Adriana has no verified media appearances

Work History

9-2022
Directora de Mercadeo, Comunicación y Marca País at Promotora del Comercio Exterior de Costa Rica (PROCOMER)
10-2019 - 9-2022
Strategy & Performance Manager at Interaction.cr
3-2019 - 8-2019
Marketing Manager at Cuestamoras
11-2018 - 3-2019
Customer Service Manager at Cuestamoras
11-2013 - 7-2018
Marketing Manager at Portafolio Inmobiliario

Education

2006 - 2007
Master of Business Administration - MBA from Universidad Interamericana de Costa Rica
1983 - 1998
Bachelor's degree from Universidad de Costa Rica UCR

More Information

Social Presence :

Prographics :

Exp : 17 Location : Costa Rica Job Level : N/A Designation : Directora de Mercadeo, Comunicación y Marca País at Promotora del Comercio Exterior de Costa Rica (PROCOMER)
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Adriana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Adriana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Adriana

Personality Compatibility


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