Adriana Acosta
Login to view DISC.Adriana Acosta is the Director of Marketing, Communication, and Nation Branding for PROCOMER, where she leads the "esencial COSTA RICA" brand. Her career spans from consumer goods to nation branding, focusing on purpose-driven strategies and strategic innovation. She holds an MBA and a Bachelors degree from universities in Costa Rica.
Adriana is passionate about showcasing Costa Ricas unique national identity and natural beauty. This is highlighted through her professional engagement with projects like "El Camino de Costa Rica, " which aims to deepen the connection between citizens and their countrys distinctive culture and environment.
She is at the forefront of using AI to shape national brand strategy, having developed Costa Rica’s sustainability-focused vision for 2035.
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