Carolina Bilton in

Carolina Bilton

Sharpshooter · DISC type CD
Analytics and Insights Director - Brazil Sales Intelligence at Procter & Gamble
📍 São Paulo, São Paulo, Brazil

Carolina is an Analytics & Insights Director at Procter & Gamble, recognized for her expertise in data and consumer intelligence. An alumna of FGV EAESP and Columbia University, she is an award-winning leader, having received the prestigious P&G CEO Award for her contributions.

Described as focused, determined, and competent, Carolina has a background in social impact finance. Early in her career, she served as a Financial Director for a university incubator that provided microcredit to small entrepreneurs, demonstrating a commitment to inclusive business models.

She was a featured guest on the ConturbCast podcast, discussing how data analysis reveals insights into in-store consumer behavior.

Read the full overview →
Experience
4 Years
Current Role
Analytics and Insights Director - Brazil Sales Intelligence
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Carolina shows up

Fast But Analytical
ROI Driven
Rigorous & Demanding

They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Priorities

Topics Carolina cares about

Consumer Behavior
As a podcast guest and Director of Market Intelligence, she publicly shares her expertise on analyzing shopper data and understanding purchasing motivations.
Data & Analytics
Her career is centered on leveraging data to drive sales intelligence and market insights, earning her the P&G CEO Award and A&I Innovation Champions honor.
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Career

Work history

6-2024
Analytics and Insights Director - Brazil Sales Intelligence
Procter & Gamble
7-2022 - 6-2024
Analytics & Insights Director- Feminine Care Latin America
Procter & Gamble
2-2022 - 7-2022
Analytics & Insights Senior Manager- Latin America Feminine Care
Procter & Gamble
6-2013 - 12-2013
Diretora Financeira
Incubadora Tecnológica de Cooperativas Populares - FGV
1-2013 - 6-2013
Trainee
Incubadora Tecnológica de Cooperativas Populares - FGV - BNI (Banco de Negócios Inclusivos)
In the press

Media appearances

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Education
2012 - 2016
Administração de Empresas
FGV EAESP
2014 - 2014
Visiting Student
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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