Carolina Bilton

Sharpshooter
DISC Type : CD

Analytics and Insights Director - Brazil Sales Intelligence at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Carolina is an Analytics & Insights Director at Procter & Gamble, recognized for her expertise in data and consumer intelligence. An alumna of FGV EAESP and Columbia University, she is an award-winning leader, having received the prestigious P&G CEO Award for her contributions.

Described as focused, determined, and competent, Carolina has a background in social impact finance. Early in her career, she served as a Financial Director for a university incubator that provided microcredit to small entrepreneurs, demonstrating a commitment to inclusive business models.

She was a featured guest on the ConturbCast podcast, discussing how data analysis reveals insights into in-store consumer behavior.

Personality Overview

Fast But Analytical

ROI Driven

Rigorous & Demanding

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Consumer Behavior
As a podcast guest and Director of Market Intelligence, she publicly shares her expertise on analyzing shopper data and understanding purchasing motivations.
Data & Analytics
Her career is centered on leveraging data to drive sales intelligence and market insights, earning her the P&G CEO Award and A&I Innovation Champions honor.
Retail Growth
She has highlighted the potential for the Brazilian retail market to grow sales by 80%, indicating a focus on market expansion and sales strategy.

Media Appearances

Carolina has no verified media appearances

Work History

6-2024
Analytics and Insights Director - Brazil Sales Intelligence at Procter & Gamble
7-2022 - 6-2024
Analytics & Insights Director- Feminine Care Latin America at Procter & Gamble
2-2022 - 7-2022
Analytics & Insights Senior Manager- Latin America Feminine Care at Procter & Gamble
6-2013 - 12-2013
Diretora Financeira at Incubadora Tecnológica de Cooperativas Populares - FGV
1-2013 - 6-2013
Trainee at Incubadora Tecnológica de Cooperativas Populares - FGV - BNI (Banco de Negócios Inclusivos)

Education

2012 - 2016
Administração de Empresas from FGV EAESP
2014 - 2014
Visiting Student from Columbia University

More Information

Social Presence :

Prographics :

Exp : 4 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Analytics and Insights Director - Brazil Sales Intelligence at Procter & Gamble
URL has been copied!

Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carolina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Carolina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Carolina

Personality Compatibility


Other Procter & Gamble Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.