Carolina Cardenas Lara

Questioner
DISC Type : c

Global TA Programs Design Lead at PepsiCo

Bogota, D.C., Capital District, Colombia

Overview

Carolina Cardenas Lara is the Global TA Programs Design Lead at PepsiCo, leveraging her solid regional experience in talent acquisition, talent management, and DEI. A graduate of Universidad de La Sabana, her career has focused on building robust talent pipelines and fostering inclusive company cultures across Latin America.

Carolina is passionate about nurturing the next generation of innovators. She proudly champions PepsiCos "Dare to Do More" global competition, which provides a platform for young talent to pitch transformative business ideas.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Global Talent Programs
Currently leads the global design of Talent Acquisition programs for PepsiCo, building upon her previous role as Head of TA for Latin America.
Youth Development
Showcases a passion for nurturing emerging talent by promoting PepsiCo's "Dare to Do More" global competition for students and recent graduates.
Diversity & Inclusion
Her experience includes managing Diversity, Equity & Inclusion for the Andean Region, demonstrating a long-standing commitment to building an inclusive workplace.

Media Appearances

Carolina has no verified media appearances

Work History

3-2025
Global TA Programs Design Lead at PepsiCo
1-2023 - 2-2025
Head of Talent Acquisition - CoE LatAm at PepsiCo
3-2021 - 1-2023
Organizational Development Manager, Andean Region at PepsiCo
12-2012 - 1-2014
Associate, Latin America operation at CTPartners
7-2012 - 12-2012
Associate at CTPartners

Education

2005 - 2010
Bachelor's Degree from Universidad de La Sabana

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Global TA Programs Design Lead at PepsiCo
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Carolina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Carolina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Carolina

Personality Compatibility


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