Carolina Didulski

Energizer
DISC Type : I

Brand & Content at Howdy.com

Buenos Aires, Buenos Aires Province, Argentina

Overview

Carolina Didulski is a brand and content strategist with a focus on the LATAM market for Howdy. com. Her expertise spans corporate communications, PR, and marketing, with past project experience for major brands like Adidas, Reebok, and LOccitane. She is a graduate of the University of Buenos Aires.

Outside of her core role, she is passionate about amplifying the voices of women leaders. She is involved in projects like the "Women Who Brand" podcast and has coordinated events for "Ladies, Wine and Design, " a global initiative for creative women.

She has hands-on experience with networking and strategy at major international events like Cannes Lions, Brandweek, and Advertising Week.

Personality Overview

Imaginative

Relationship Oriented

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Empowering Women Leaders
Actively involved in projects that amplify female voices, such as the "Women Who Brand" podcast and events for women in tech like #SHEntax.
LATAM Brand Strategy
Leads brand and content strategy specifically for the Latin American market, including Argentina, Mexico, Colombia, and Chile, in her role at Howdy. com.
Cultural Brand Collabs
Shows a keen interest in unique brand collaborations that tap into cultural trends, such as partnerships between beauty brands and women's soccer teams.

Media Appearances

Carolina has no verified media appearances

Work History

9-2025
Brand & Content at Howdy.com
8-2023 - 9-2025
Press Specialist at CROING l Creative Agency
11-2021 - 9-2025
Senior Business Development Manager at CROING l Creative Agency
1-2021 - 12-2023
Account & Business Developer at CROING l Creative Agency
8-2020 - 8-2021
Event coordinator at Ladies, Wine and Design

Education

2012 - 2020
Comunicación y género from University of Buenos Aires

More Information

Social Presence :

Prographics :

Exp : 5 Location : Buenos Aires, Buenos Aires Province, Argentina Job Level : N/A Designation : Brand & Content at Howdy.com
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Carolina

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Carolina take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Carolina

Personality Compatibility


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