Carolina Gómez

Questioner
DISC Type : c

Corporate Revenue Manager at Hoteles Estelar S.A.

Bogota, D.C., Capital District, Colombia

Overview

Carolina Gómez is the Corporate Revenue Manager for Hoteles Estelar S. A. , where she leads pricing and revenue strategy for 32 hotels across Colombia and Peru. With an MBA, she is a hospitality specialist focused on guest services, strategic planning, and team leadership, with a history of managing front office and reservations for hotel openings.

Outside of her corporate role, Carolina is a multilingual professional, fluent in Spanish and English with advanced knowledge of Portuguese and French. She holds a strong interest in the operational models of major global hospitality brands like Marriott International and The Walt Disney Company.

She was the project leader for implementing revenue strategies for the first Melia All-Inclusive Adults-Only hotel in Colombia.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Revenue Management
Her entire career, current role, and recent posts focus on optimizing hotel revenue through pricing, demand analysis, and channel mix strategies.
Hospitality Innovation
In a post, she highlights that the tourism industry is a driver of development, innovation, and economic growth, showing a broader strategic view of her sector.
Team Leadership
She leads a seven-person team and has posted about recruiting for her team, emphasizing a desire to help her colleagues grow professionally.

Media Appearances

Carolina has no verified media appearances

Work History

12-2017
Corporate Revenue Manager at Hoteles Estelar S.A.
3-2017 - 12-2017
Corporate Revenue Coordinator at Hoteles Estelar S.A.
1-2016 - 2-2017
Front Office and Reservations Manager at The Artisan D.C. Hotel, Autograph Collection
8-2014 - 1-2016
Reservations and Revenue Management Coordinator at The Artisan D.C. Hotel, Autograph Collection
7-2013 - 12-2013
Front Office Manager at Hotel Grand House

Education

3-2022 - 3-2024
Master of Business Administration - MBA from thePower
2011 - 2012
Certificate of Completion - J1A Advantage Courses from Troy University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Corporate Revenue Manager at Hoteles Estelar S.A.
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carolina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carolina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carolina

Personality Compatibility


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