Carolina K

Critic
DISC Type : C

Director of E-conmerce at Abdullah Al Othaim Fashion

Riyadh, Saudi Arabia

Overview

Carolina is a highly skilled E-commerce Director leading retail brands in Saudi Arabia. Her expertise focuses on defining growth strategies and spearheading digital transformation. With a background in Computer Science, she excels at managing complex programs by collaborating with sales, marketing, and technical teams.

Carolina is passionate about professional growth and leadership, having recently completed FranklinCoveys program on the "7 Habits of Highly Effective People. " She actively engages with the retail community, attending summits to network with industry leaders and gain new insights.

She is actively expanding her team, recently seeking an E-commerce Product Lead to enhance customer journeys.

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

E-commerce Growth
Her core responsibility involves developing the market and defining the growth strategy for major retail brands in Saudi Arabia.
Digital Transformation
This is a primary field of focus for her, specifically in the context of retail apps and e-commerce platforms.
Customer Journey
She is focused on improving the end-to-end customer experience, as shown by her recent hiring for a role centered on UI/UX and commercial performance.

Media Appearances

Carolina has no verified media appearances

Work History

3-2024
Director of E-conmerce at Abdullah Al Othaim Fashion
1-2020 - 3-2024
E-commerce Manager at Cenomi Retail

Education

Computer Science from Baden-Wuerttemberg Cooperative State University (DHBW)
Controlling from Pforzheim University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Riyadh, Saudi Arabia Job Level : Mid-senior Designation : Director of E-conmerce at Abdullah Al Othaim Fashion
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Carolina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carolina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carolina

Personality Compatibility


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