Carolina Salcedo Garrido

Critic
DISC Type : C

Visual Merchandising Manager at Ben & Frank

Mexico City, Mexico

Overview

Carolina is a seasoned professional with over 14 years of experience, including a decade in retail, specializing in visual merchandising, retail marketing, and strategic planning. She held roles at Ben & Frank, LEGO LATAM, and adidas, driving engaging in-store experiences and sales performance.

Passionate about delivering impactful brand experiences, fostering customer engagement, and organizational growth, Carolina also pursued professional studies at Universidad Jorge Tadeo Lozano.

She is actively seeking new opportunities in retail marketing, merchandising, or operations in CDMX.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Visual Merchandising
With a decade in retail, including a Visual Merchandising certification, she specialized in crafting engaging in-store experiences and storefront campaigns at Ben & Frank.
Retail Marketing
Having worked as a Retail Marketing Manager at Grupo LaSag and Senior Specialist at adidas, she possesses expertise in developing strategies that align with business objectives.
Strategic Planning
Her experience includes strategic planning and creative problem-solving, contributing to business growth and effective product portfolio presentations.

Media Appearances

Carolina has no verified media appearances

Work History

1-2022 - 1-2025
Visual Merchandising Manager at Ben & Frank
7-2020 - 8-2021
Retail Marketing Manager at Grupo LaSaga
5-2019 - 11-2019
Retail Store Manager at LEGO LATAM - Elite Brands International
5-2018 - 4-2019
Senior Category Manager at ARTURO CALLE
3-2014 - 5-2018
Retail Marketing Senior Specialist at adidas

Education

2006 - 2010
Profesional from Universidad Jorge Tadeo Lozano

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City, Mexico Job Level : N/A Designation : Visual Merchandising Manager at Ben & Frank
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Carolina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carolina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carolina

Personality Compatibility


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